NEW YORK, Dec. 18, 2014 /PRNewswire/ — With 14 days left in the year, now is the time to wrap up your 2015 marketing plan. Much like you plan for other aspects of your business, such as budget, operations and business development, laying the foundation for a comprehensive marketing strategy is key and can help give you a jump start on the new year.
While new content marketing tactics and trends are continually on the rise, many small businesses need to take a step back and determine what will and will not work for their brand. Phillip Thune, CEO-Americas for Textbroker, understands this unique challenge and in his latest article he suggests three strategies to implement into your content marketing plan.
Digital Storytelling: From sponsored ads to visual storyboards, marketers are experimenting with new tactics that weave emotion into a story. The goal should be to humanize the content in order to build trust and foster loyalty.
Establish Credibility: Publishing quality content on a consistent basis is a key factor to establishing yourself as a thought leader which will in turn gain trust from your intended audience. Repurposing content that is relevant for other social media platforms is another way to broaden your exposure and build quality backlinks on trust websites.
Strategy Commitment: While many marketers will develop a strategy, several will not take the next step to establish guidelines and implementation. Clearly identifying ROI and utilizing tools to help content creation will also help you in your efforts.
For further discussion on how these three strategies will provide you with a 2015 marketing blueprint, read the latest article posted to PR Newswire’s Small Business Toolkit: http://bit.ly/1J3wDTR
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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Director, Strategic Channels