361 Degrees Debuts Kids “Smart Shoes” In Cooperation with Baidu Times

HONG KONG, Jan. 27, 2015 /PRNewswire/ — 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to announce that the Company has recently launched four designs of smart shoes for children jointly developed with Baidu on the 361 Degrees Kids Smart Shoes official website. This is the first digital smart product jointly developed by 361 Degrees and Baidu, the Internet technology giant, since both companies entered into a strategic cooperation agreement in September last year.

Adopting Baidu’s technology, this series of kids smart shoes is the first wearable device of the Company and one of the earliest in the market, and is equipped with Baidu Hawkeye technology and LBS open platform services of Baidu Map, which offers accurate position monitoring. For the first time, the authorized access of Baidu Map gives 361 Degrees Kids smart shoes mature positioning technology, speeding up the locating process and reducing errors, thus providing an excellent "anti-lost" feature to the product. At the same time, Baidu Hawkeye and Wi-Fi positioning functions serve as the fundamental solution to the indoor location problem of other anti-lost products and eliminate blind spots. In addition, this series of kids smart shoes takes full advantage of the interconnectivity between Baidu Big Data and Baidu Map without time and location limits, providing an invisible security zone for children through data acquisition and analysis. It will send out alerts once the child leaves the area under monitor.

Another key characteristic of this series of kids smart shoes is the wireless charging technology. The charging plate transmits energy to the receiving coil through inductive coupling, allowing fast and convenient wireless charging. The child only needs to place the pair of shoes onto the charging plate to charge the shoes. This is different from other smart devices for children on the market which require the supervision of parents. In addition, the 361 Degrees Kids Smart Shoes can monitor the child’s health by combining Baidu’s tracker with its big data. The data gets uploaded daily onto the Baidu health cloud, and according to the health cloud’s information library of the health conditions of millions of children, a scientific program will provide tailored and professional health advice as well as exercise suggestions.

Mr. Ding Wuhao, President and Executive Director of 361 Degrees, said, "Using internet thinking in our business will be the Group’s new direction in the future. The Group will fully utilize big data and integrate internet thinking into its overall brand development, to truly understand and identify users, as well as create a new sporting and healthy lifestyle for them. The 361 Degrees Kids Smart Shoes are not only a tracking devices for children, they also help foster parent-child relationships as children will be able to freely enjoy smart products during their childhood. This creates new possibilities in the internet era of rapid technological development."

361 Degrees debuts its kids smart shoes in cooperation with Baidu Times.


361 Degrees debuts its kids smart shoes in cooperation with Baidu Times.

About 361 Degrees International Limited

361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group’s products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.

For more details, please refer to its website: www.361sport.com.

For further information, please contact:

361 Degrees International Limited
Mr. Y F Chen
Vice-President, Investor Relations
361 Degrees International Limited
Email:  yuanfeng@361sportshk.com

iPR Ogilvy & Mather
Natalie Tam/ Charis Yau/ Janis Lai/ Candy Tam
Tel:       (852) 2136 6182/ 2136 6183/ 2169 0646/ 3920 7626
Fax:      (852) 3170 6606
Email:    361@iprogilvy.com

Photo – http://photos.prnasia.com/prnh/20150127/8521500523