NEW YORK, Nov. 20, 2014 /PRNewswire/ — Businesses of all types can enhance their brand image and overall marketing efforts by producing and sharing quality content. While many marketers will initially focus their efforts on creating and maintaining a blog strategy, there are other forms of content to consider implementing into your marketing plan. If you have reached a stalemate in website traffic, incorporate these other methods into your program:
- In-Depth Content. Well-written and well-researched long-form content that offers solutions will generate quality traffic over a long period of time.
- Objective Product Reviews. Researching other company’s products and providing an unbiased review can carry a great deal of credibility with your audience. Reviewing your own products and comparing them to your competition can provide to your readers and increase sales.
- Captivating Infographics. A very engaging way to share heavy statistics of data in a digestible format for your clients. Visually strong graphics increase the likelihood of your readers sharing the information through social media and increase the traffic back to your site.
- Real Solutions for Real Problems. White papers and case studies offer solutions that your clients will respond to. Your intent should be to connect with your customers and share your expertise.
For further information and discussion around alternative content strategies to integrate into your marketing plan, read the latest article by Philip Thune, CEO of Textbroker on PR Newswire’s Small Business PR Toolkit: http://bit.ly/1qWTkxR
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Director, Strategic Channels