ALCATEL ONETOUCH Launches the PIXI 3 Family: OS-Agnostic 3G & 4G LTE Smartphones

– Supports Firefox, Android and Windows

– PIXI 3 family that make 4G LTE accessible for all at an affordable price

– Compact 3.5-inch display to larger 5-inch display

– Pre-loaded with most popular applications and tools

– Personalized your phone with the colorful changeable back covers

HONG KONG, January 6, 2015 /PRNewswire/ — ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announces the third generation of its PIXI family, offering 3G/4G connectivity and multiple OS platforms. Ranging from a pocket-friendly 3.5-inch display to a larger 5-inch display, the PIXI 3 is the first from the PIXI family to offer both 3G/4G LTE connectivity and function on several operating systems. The PIXI 3 family further offers affordability, accessibility and customization, all in one phone.

Supports Firefox, Android and Windows

"We are proud to announce the launch of our high-performing PIXI 3 family, which supports different OS platforms," says Dan Dery ALCATEL ONTOUCH’s Chief Marketing Officer. "Our consumer-centric vision revolves around ease, accessibility and affordability for our users and the PIXI 3 family has delivered just that."

Mobile Internet Accessibility for Everyone

First among ALCATEL ONETOUCH’s announcements at CES, the smartphone brand is launching its affordable PIXI 3 family, ranging from a pocket-friendly 3.5-inch display to a larger 5-inch display. Offering both 3G/4G LTE connectivity for the PIXI 3 (4"), (4.5") and (5") and 3G for the PIXI 3 (3.5"), the PIXI 3 family further features easy customization and the most popular applications pre-loaded.

Customizable and Equipped with Applications

Users can add a personal flare to their device with a large choice of 9 trendy colors: Volcano Black, White, Amber Orange, Tango Red, Neon Pink, Laser Yellow, Vivid Green, Sharp Blue and Metallic Silver. Pre-loaded with the most popular apps like Facebook, WhatsApp, Viber and graphic filters and photo editors, the PIXI 3 family ensures endless fun for everyone.

Privacy Protection and No More Roaming Charges

The PIXI 3 family devices also permits its principal user to enable Guest Mode, which protects user privacy in certain applications, photos and videos. Going abroad? Simply enable the Dual SIM option to combine and manage two plans and never worry about roaming charges!

Stop by our booth #9829 at the International CES.

Technical specifications – PIXI 3 (3.5")

DIMENSIONS

112.2 x 62 x 11.9mm

DISPLAY

3.5” HVGA (320×480), TFT 262K color display

Capacitive touch screen with gesture

OS

Android KitKat 4.4

BANDS

Mini SIM, EAP SIM

GSM Quadband (850/ 900/ 1800/ 1900)

UMTS Dualband (900/2100) –> EMEA

UMTS Dualband (850/ 1900) –> LATAM

UMTS Triband (850/ 1900/ 2100) –> LATAM

CPU

Dual Core 1.0GHz

CONNECTIVITY

Wi-Fi 802.11 b/g/n, Wi-Fi Direct, Wi-Fi tethering

Bluetooth (v4.0) with A2DP

HSPA+ (HSDPA/HSUPA), DL 21Mbps/ UL 5.76Mbps

Micro USB 2.0 high speed

GPS optional

CAMERAS

2 Mpxl camera / 2 & 5 Mpxl photos

Front camera VGA & 1.3Mpxl photos opt.

Flash optional / Filters

Video codecs: H.263, MPEG4, H.264, AAC

Video capture: 480P @15fps / Video playback: 480P @15fps

MEMORY

Internal memory: 4GB ROM / 512MB DDR3 RAM

End user: 1.9GB

MicroSD up to 32GB

BATTERY

3G LATAM: 1150mAh, Li-ion, 4.2V, Hard pack

Standby time: 381 hrs(2G); 286 hrs(3G)

Talk time: 6 hrs(2G); 5.7 hrs(3G)

Music player: 35 hrs / Charging time: 3 hrs

3G EMEA: 1300mAh, Li-ion, 4.2V, Hard pack

Standby time: 432 hrs(2G); 325 hrs(3G)

Talk time: 7 hrs(2G); 6.5 hrs(3G)

Music player: 40 hrs / Charging time: 3.4 hrs

CHIPSET

MT6572M

OTHERS

G-sensor, Dual SIM (optional), Handsfree, FM Radio, Smart Torch, 1 finger zoom, Pre-embedded apps, Mini apps

Technical specifications – PIXI 3 (4")

DIMENSIONS

121.6 x 64.4 x 11.6mm (3G)

121.3 x 64.2 x 11.6mm (4G)

DISPLAY

4” WVGA (800×480), TFT 16.7M (3G) 16M (4G) color display

Capacitive 2 points touch screen with gesture

OS

Android KitKat 4.4 (3G)

Android Kitkat for LATAM and L for EMEA (4G)

BANDS

Mini Sim (3G), Micro SIM (4G), EAP SIM

GSM Quadband (850/ 900/ 1800/ 1900)

UMTS Dualband (900/2100) –> EMEA

UMTS Dualband (850/ 1900) –> LATAM

UMTS Triband (850/900/2100) –> LATAM

UMTS Triband (850/ 1900/ 2100) –> LATAM

LTE B1/3/7/8/20 (EMEA); B1/2/4/7/28 (LATAM) (4G)

CPU

Dual Core 1.0GHz (3G)

Quad core, 1.1GHz (4G)

CONNECTIVITY

Wi-Fi 802.11 b/g/n, Wi-Fi Direct, Wi-Fi tethering

Bluetooth (v4.0) with A2DP

HSPA+ (HSDPA/HSUPA), DL 21Mbps/ UL 5.76Mbps (3G) //// LTE DL 150Mbps, UL 50Mbps (4G)

Micro USB 2.0 high speed

GPS

CAMERAS

2 & 5 Mpxl camera / 3, 5 & 8 Mpxl photos

Front camera VGA & 1.3Mpxl photos opt.

Flash / Filters / HDR (3G) / Panorama

Video codecs: H.263, MPEG4, H.264, AAC (3G)

// (H.263, H.264, H.265, AVC, MPEG-4 SP, VP8, VP9) (4G)

Video capture: 720P @30fps / Video playback: 720P @30fps (3G)

Video capture: 720P @30fps / Video playback: 1080p @30fps (4G)

MEMORY

Internal memory: 4GB ROM / 512MB RAM

End user: 1.8GB (3G) // 2GB (4G)

MicroSD up to 32GB

BATTERY

3G LATAM:

1300mAh, Li-ion, 4.2V, Hard pack

Standby time: 433 hrs(2G); 325 hrs(3G)

Talk time: 7.8 hrs(2G); 7.2 hrs(3G)

Charging time: 3.3 hrs

3G EMEA:

1400mAh, Li-ion, 4.2V, Hard pack

Standby time: 466 hrs(2G); 350 hrs(3G)

Talk time: 8.3 hrs(2G); 7.8 hrs(3G)

Charging time: 3.5 hrs

4G: 1650mAh

CHIPSET

MT6572M (3G)

MSM8909 (4G)

OTHERS

G-sensor, Dual SIM (optional), Handsfree, FM Radio, Smart Torch, 1 finger zoom, Pre-embedded apps, QR code in camera, Mini apps, Download booster (4G)

Technical specifications – PIXI 3 (4.5")

DIMENSIONS

132.2 x 65.1 x 11.7mm (3G)

132.2 x 65.1 x 9.95mm (4G)

DISPLAY

4.5” FWVGA (854×480), TFT 16M color display

Capacitive 2 points touch screen on-cell

OS

Android KitKat 4.4

BANDS

Mini Sim (3G), Micro SIM (4G), EAP SIM

GSM Quadband (850/ 900/ 1800/ 1900)

UMTS Dualband (900/2100) –> EMEA

UMTS Triband (850/900/2100) –> LATAM

UMTS Triband (850/ 1900/ 2100) –> LATAM

LTE B1/3/7/8/20(EMEA); B1/2/3/4/7/28(LATAM) (4G)

CPU

Dual Core 1.0GHz (3G)

Quad core, 1.1GHz (4G)

CONNECTIVITY

Wi-Fi 802.11 b/g/n, Wi-Fi Direct

USB modem tethering

Bluetooth (v4.0)

HSPA+ (HSDPA/HSUPA), DL 21Mbps/ UL 5.76Mbps (3G) //// LTE DL 150Mbps, UL 50Mbps (4G)

Micro USB 2.0 high speed

GPS

CAMERAS

5 Mpxl camera / 8 Mpxl photos

Front camera VGA & 1.3Mpxl & 2Mpxl photos opt.

Flash / Filters / HDR(3G) / Panorama (4G)

Video codecs: (H.263, H.264 AVC, MPEG-4 SP, VP8) (3G)

Video capture: 480P @15fps / Video playback: 720P @30fps (3G)

Video capture: 720P @30fps / Video playback: 720P @30fps (4G)

MEMORY

Internal memory: 4GB ROM / 512MB RAM

(4GB ROM/1GB RAM, variant 3G Latam)

End user: 2GB

MicroSD up to 32GB

BATTERY

3G:

1400mAh, Hard pack

Standby time: 480 hrs(2G); 300 hrs(3G)

Talk time: 10 hrs(2G); 9.5 hrs(3G)

Charging time: 3 hrs

4G:

1800mAh, Hard pack

Standby time: 270 hrs(2G); 220 hrs(3G); 200 hrs(4G)

Talk time: 10 hrs

Charging time: 3.5 hrs

CHIPSET

MTK6572M (3G)

MTK6735M (4G)

OTHERS

G-sensor, Dual SIM (optional), Handsfree, FM Radio, Smart Torch, 1 finger zoom, Pre-embedded apps, QR code in camera, Mini apps, Download booster (4G)

Technical specifications – PIXI 3 (5")

DIMENSIONS

141 x 71.5x 9.95 mm

DISPLAY

5” FWVGA (854×480), TFT 16m color display

Capacitive touch screen with gesture

Miravision technologie (3G)

OS

Android Kitkat (3G)

Android L (4G)

BANDS

Micro Sim, EAP SIM

GSM Quadband (850/ 900/ 1800/ 1900)

UMTS Dualband (900/ 2100) –> EMEA

UMTS Quadband (850/ 900/ 1900/ 2100) –> LATAM

UMTS Triband (850/ 900/ 2100) –> APAC

LTE EMEA: B1/3/7/8/20 // APAC: B1/3 // LATAM: B1/2/3/4/7/28

CPU

Dual Core 1.3GHz (QuadCore 1.3GHz optional) (3G)

Quad Core 1.1GHz (4G)

CONNECTIVITY

Wi-Fi 802.11 b/g/n, Wi-Fi Direct, USB modem tethering Bluetooth, HSPA+ (HSDPA/HSUPA), DL 21Mbps/ UL 5.76Mbps (3G) //// LTE DL 150Mbps, UL 50Mbps (4G)

GPS, Wifi display (Miracast)

Micro USB, 2.0 High Speed

CAMERAS

5Mpxl & 8Mpxl camera / 10Mpxl photos

Flash optional, HDR, Panorama, Fast auto focus opt. (AF camera, 3G), Video effect & Camera image effects (3G), filters

Video codecs: H.264, H.263, MPEG-4, XVID, VP8, VC-1

Video capture: 720P@30fps/ Video playback: 1080p 30fps

Front camera 0.3 & 2 Mpxl camera / 1.3 & 3 Mpxl photos

MEMORY

Internal memory: 4GB ROM / 512MB RAM (8GB ROM/ 1GB RAM compatible) (3G)

8GB ROM / 1GB RAM (4G)

End user: 2GB / MicroSD up to 32GB

BATTERY

3G: 1800mAh, Hard pack

Standby time: 510 hrs(2G); 450 hrs(3G) / Talk time: 11 hrs(2G); 9 hrs(3G)

Charging time: 4 hrs

4G: 2000mAh, Hard pack

CHIPSET

MT6570 (Default), MT6580 (3G) // MSM8909 (4G)

OTHERS

G-sensor, Dual SIM (optional), Handsfree, FM Radio, Smart Torch, 1 finger zoom, Pre-embedded apps, Mini apps, QR code in camera, Download booster (4G)

Media Contacts

Fran Tam – ALCATEL ONETOUCH – Global
+852 3180 2831 – fran.tam@tcl.com

Jason Gerdon – ALCATEL ONETOUCH – N. America
+1 949 245 9913 – jason.gerdon@alcatelonetouch.com

Codi Dugas – Ogilvy Public Relations
+33 1 53 67 12 91 – codi.dugas@ogilvy.com

About ALCATEL ONETOUCH

ALCATEL ONETOUCH is simple, unexpected, down to earth, irreverent and colourful. We believe that what makes technology smart is what you can do with it rather than what it can do.

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.

ALCATEL ONETOUCH is a SMART MOVE.

For more information, please visit www.alcatelonetouch.com.

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