TAIPEI, Dec. 3, 2014 /PRNewswire/ — Appier, the Cross-Screen targeting innovator today announced the appointment of Fabrizio Caruso as Chief Revenue Officer (CRO), effective immediately. Fabrizio is the newest member of Appier’s executive team. With more than 15 years of experience in the digital and mobile industry, he will lead and drive Appier’s revenue growth and expansion across the global markets.
Before joining Appier, Fabrizio was the Senior Vice President of Asia at Opera Software, a leading mobile internet and advertising company, famous for its mobile browser. As the SVP of Asia, he was responsible for expanding and developing Opera’s business across the Asian markets. He successfully grew a strong client base for Opera – including leading advertisers, mobile carriers and handset makers. Prior to Opera, he was the APAC Managing Director and Vice President for Business Development at Out There Media. He has also held a number of senior positions at Buongiorno and Amdocs in China, Philippines, and the United Kingdom.
Fabrizio has established strong partnerships with top-tier brands and agencies, mobile operators and media companies in Asia. He has deep industry knowledge of wireless and internet technologies. He is also a frequent public speaker and has contributed to articles published in various trade magazines and websites, specifically about mobile marketing in Asia-Pacific.
Talking about this appointment, Appier’s co-founder and CEO Chih-Han Yu said, "We are excited to have Fabrizio join the Appier family. With his extensive experience and strong industry expertise, I believe he will lead Appier to new milestones and drive global revenue growth efforts."
Following the opening of new offices in Tokyo and Sydney, this announcement marks the latest news for Appier in the expansion of its C-Suite. Fabrizio will be based in Singapore and report to CEO Chih-Han Yu directly.
Founded in 2012, Appier is a technology company offering next generation cross-screen marketing solutions to advertisers across the globe. Headquartered in Taipei, with offices in San Francisco, Singapore, Tokyo and Sydney, Appier is passionate about making advertisement the preferred content that connects businesses and users. Leveraging the power of Artificial Intelligence and Big Data, Appier delivers right marketing content to the right audience at the right time on the right screen, aiming to make the digital marketing experience easier and happier for everyone.