Take a sneak-peek into the future of connected consumers with Appier’s cross-screen targeting solution
TAIPEI, Sept. 3, 2014 /PRNewswire/ — Asia’s first cross-screen targeting innovator Appier announced that its co-founder and CEO Chih-Han Yu will be attending The Chief Digital Officer (CDX) Global Forum on September 5, 2014 in Singapore as a closing keynote speaker with Sequoia Capital, HAVAS MEDIA & playTMN, on the topic of engaging pervasively connected consumers. CDX Forum is an exclusive, by-invitation-only, thought leadership forum featuring senior digital operating executives and industry influencers. Appier will also sponsor the closing Happy Hour to wish all attendees a wonderful weekend and happy Moon Festival.
Partnering with world-renowned VC firm Sequoia Capital, the closing keynote will take a uniquely valuable approach to "futurescaping", and focus on the emerging connected platforms and devices where marketers are gaining early traction driving consumer engagement or the prospects are high for measurable consumer engagement. In the session, Appier will also present how cross-screen targeting can help marketers to know on which devices will make the cut and where leading marketers can engage the pervasively connected consumers. For more event information, please visit: http://cdxforum.com/singapore.
Formed by passionate data scientists, system engineers from Artificial Intelligence labs at Harvard and Stanford University as well as senior digital marketers from leading global companies, Appier has revolutionized marketing by offering Asia’s first proprietary cross-screen marketing solutions. Leveraging AI and Big Data technology, Appier helps marketers deliver the right content to the right audience at the right time on the right screen.
With cross-screen targeting, Appier helps marketers make the most accurate and real time decisions to optimize their marketing investment. Global brands and advertising agencies, including Heineken, IKEA, Nike and renowned game publishers, have used Appier’s solution to successfully reach their audiences. For more company information, please visit http://www.appier.com.