APUS Releases Global Mobile Application Report

SAN FRANCISCO, March 23, 2015 /PRNewswire/ — APUS Group, a Beijing-based Android application development company that focuses on creating products and services that enhance the mobile experience for users worldwide, since its global release on July 2, 2014, APUS Launcher has been very well received by Android smartphone users around the world thanks to its effectiveness in improving phone’s reliability, speed, and overall user experience. In the short time from its launch until today, APUS has gained over 100 million users, including 80 million MAU.

Today, APUS releases its global mobile application report. From classification of popular applications, to analysis of the geographical location of users and their frequency of application use, to a ranking of the most popular applications, APUS has created the most practical guide to mobile application data. This is also the most comprehensive and timely analysis report for overseas markets, and we believe that it will be of value for other Chinese Internet companies seeking to go global.

32% of Popular Apps are Gaming Related; Casual Games are Most Popular

The report shows that in the global list of most popular applications, gaming apps were the most popular, making up 32% of the list. Communications category applications comprised 19%, tools/utility applications comprised 13%, and social networking applications comprised 11%.

Within the broad category of games, the most popular sub-category was casual games. This trait is consistent with the fragmented nature of users’ time spent on mobile devices. The percentage of casual games ranked in Google Play lists increased from 26% last month to 44% this month. Action games, which accounted for 16% of total rankings last month, dropped to 5% of rankings this month. (For the entire report: https://tr.im/eGBdF.)

Software App Downloads Exceeds Game App Downloads

The report illustrates that, not only are software applications more frequently represented on download lists, but that they are also more frequently downloaded than gaming applications. This is due to the fact that gaming applications are short-lived. In addition, it is difficult for any particular gaming application to fulfill the needs of a large group of people. However, a piece of mobile software, like Facebook or WhatsApp Messenger, can meet users’ basic social networking and communication needs. Thus, these types of software applications have a wide user base and are able to maintain longer life cycles. In countries with relatively small populations, some emerging games are able to make it onto Top 20 lists after capturing as few as dozens or several hundreds of application downloads. (For the entire report: https://tr.im/eGBdF.)

Amongst the world’s seven major regions, the region comprised of China, Japan, and South Korea shares the least similarities with other regions

Based on geographical similarities, the world can be divided into seven major regions, including Europe, Japan/Korea, Hong Kong/Taiwan, South America, typical Southeast Asian countries, atypical Southeast Asian countries, and the Middle East. As a whole, traditional European countries within Google Play lists (such as Spain and Italy), as well as Latin American and Middle Eastern countries, have a relatively high degree of coincidence. In contrast, Japan, Korea, Vietnam, Thailand, and Russia tend to overlap less with the rest of the world’s rankings due to their political and linguistic distinctiveness. Another important finding is that in Latin America, the Middle East, and India, local application development takes place at a slower pace. For this reason, quality applications from other countries can gain a large number of users within these regions. (For the entire report: https://tr.im/eGBdF.)

Mobile phones are most widespread in South Korea, and Samsung has captured 47% of Android market share

In terms of use of mobile phones within the Android market, Samsung devices have overwhelming superiority, with nearly fifty percent of market share. At the same, China’s domestic mobile phone brands such as Huawei, HTC, Lenovo, and ASUS have captured a significant market share as well. In terms of the number of application downloads by users, mainland China, Russia, Taiwan, Brazil, Germany, Egypt, Turkey, Saudi Arabia, Malaysia, and Singapore rank highest. The average number of applications downloaded by users worldwide is 37. (For the entire report: https://tr.im/eGBdF.)

Chinese users most enjoy installing shopping applications, while British users most enjoy video applications

In terms of user installation of applications, Chinese users most enjoy installing shopping applications, Japanese users most enjoy entertainment applications, South Korean users most enjoy utility applications, and British users most enjoy video applications. In addition, based on the data, China and Russia are the two countries with the highest mean number of total installed applications. (For the entire report: https://tr.im/eGBdF.)

U.S. users are most active in the morning, while Mexican users are most active during the day

In terms of the frequency of use of applications, global trends are generally in line with the natural rhythms of human daily life. For example, usage rises noticeably in the morning, and drops just as noticeably after dinnertime. Worldwide, the first and second most active usage times are between 7-8pm and 12-1pm. These time slots fall before and after lunch and dinner. To some extent, the trends illustrate that the mobile phone has become a pre- and post-meal companion to users globally. By country, the United States has the greatest number of early morning active users. The U.S. is also the country with the most evenly distributed usage across the four major time periods through the day. This large number of early morning users is also a reflection of a key trait of Americans: they tend to sleep later than their global peers. (For the entire report: https://tr.im/eGBdF .)

Popularity of applications from within the Facebook family is highest

In terms of popular applications, Facebook Messenger ranks first with a popularity rating of 21. China’s Clean Master, with a popularity rating of 19, ranks third, and APUS, with a popularity rating of 17, ranks sixth. APUS also ranks second on a list of new applications; on the same list, Candy Crush Soda Saga, the new game by gaming developer King, comes in first. (For the entire report: https://tr.im/eGBdF.)

About APUS Group

APUS Company was founded in June 2014, with the mission of providing the world’s mobile users with the best mobile Internet products and experiences. The APUS User System includes products and services such as APUS Launcher, APUS Boost, APUS Search, APUS Radar, APUS Notification, and APUS Tools.

APUS products first went online on July 2. Within the first month, the number of users had exceeded 1 million worldwide, and 100 million users with 80 million MAU after 7 months, ranked as No.1 third-party launcher on Google Play. In November 2014, APUS Launcher was rated as TOP 10 global mobile applications and Google global top 10 developers.

In addition to the goal of providing the best mobile Internet experience to users, the team at APUS also aspires to help China’s Internet products and services to go overseas and to successfully tackle markets across the globe. APUS aspires to become the bridge and platform for China’s mobile Internet teams and products to successfully go international.

For more information, please visit: www.apusapps.com, or Email bd@apusapps.com.

For the entire report: https://tr.im/eGBdF.

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