Blesh Pioneers the First Commercial Physical Web Beacons to Connect People to The Internet of Things

SAN FRANCISCO, Jan. 13, 2015 /PRNewswire/ —

– Shipped to Over 30 Countries in Two Weeks

Developers who want a head start enabling physical objects to communicate with smart devices can now order Blesh PW Beacons from and participate in the public project "The Physical Web",  


"Physical Web" beacons broadcast a URL via Bluetooth Low Energy (BLE) smart signals that can give intelligence to physical objects and let nearby Android devices such as smart phones interact with them to initiate tasks, obtain information, pay for purchases or simply identify themselves to the object, without the need for any other custom app.

When a user device (such as a smart phone or wearable) approaches, the beacons simply announce their presence and allow users to take the next step to initiate the dialogue or action. For instance, while waiting for the next bus at their bus stop, the beacons can deliver details about the arrival of the next bus, let users select goodies from a vending machine and even pay for them using their smart devices.

Blesh PW Beacons come with a standard URL that can be edited and managed using the Blesh PW App. Aside from managing the broadcast URLs, the app also provides the firmware updates for the beacons. The Blesh PW App is available on the Google Play store and the AppStore.

Unlike QR codes that require a user to focus on an image, or NFC which has a range of only seven inches, BLE has a range of 54 yards, an important point to consider in such applications as guiding a user through a dynamic facility such as a stadium, an airport or crowded retail store.

"We are pleased that Blesh is ready to bring its PW Beacons to the market in a complete kit that will accelerate development of a new standard that will sort out and provide control over the Internet of Things," said Scott Jenson of the Physical Web team. Devrim Sonmez, CEO of Blesh said; "We see even non-smart phone devices such as wearables communicating with Blesh PW beacons making possible an ecosystem that blurs the edge between physical items and the web."

The Blesh PW kit is available for US$50 and consists of three PW beacon devices, shipping anywhere in the world. See the product video here:

Contact Information:
Devrim Sonmez, CEO