NEW YORK, Jan. 9, 2015 /PRNewswire/ — While small business marketers are putting the finishing touches on their 2015 marketing plans, content creation is one marketing channel that shouldn’t be overlooked. With the amount of content that is available in the marketplace on the rise, business owners must continually explore ways to leverage their content in order to bolster customer engagement and conversion.
In the latest PR Newswire’s Small Business PR Toolkit article, Marc Prosser, publisher at Fit Small Business, believes that small businesses can achieve greater brand awareness through their content by implementing the following:
- Focus on the value of your content. Move away from writing content around keywords and focus on creating content that educates, inspires, and provides value.
- Remember your audience. Don’t isolate your readers by content topics that focus primarily on the first-time buyer. Existing customers may have further questions or needs that your content can deliver.
- Content churn and burn. Gone are the days of posting content just because. Research content topics that you believe will resonate well with your audience. Remember to focus on the quality of your posts and not just the quantity.
For further discussion on content creation tips for 2015, read Prosser’s article here: http://bit.ly/1w3q7me
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Director, Strategic Channels