Chinese Mobile Advertising Network Youmi Rolls Out Global Ad Platform at This Year’s Mobile World Congress in Barcelona

BARCELONA, Spain, March 23, 2015 /PRNewswire/ — Chinese mobile advertising network Youmi debuted its newly developed global mobile ad platform, Adxmi, at this year’s Mobile World Congress (MWC 2015) on March 2, 2015, the opening day of the event, drawing the attention of internet industry players worldwide.

According to official statistics, more than 90,000 visitors from over 200 countries and as many as 1,000 exhibiting companies attended this year’s MWC, making it one of the world’s largest and most influential mobile events. This was Adxmi’s first appearance in Europe since its establishment and the ad platform took the lead in meeting and negotiating with local app developers including Tapxx and Lemon Apps as well as leading mobile service providers, among them, Tapjoy, Supersonic and Millennial Media, seeking cross-border cooperation around advertising resources, traffic exchange and product development.

Youmi co-founder Donald Li commented that the past year saw explosive development of the mobile internet, especially in China, gaining the attention of the entire internet industry worldwide. The Chinese hardware and game producers who attended the congress received a lot of attention. The year of 2015 should witness a growing number of Chinese mobile internet firms venturing overseas. Adxmi has already announced that it is committed and ready to provide them with high-quality global services in mobile marketing and monetization of traffic.

Since its online rollout in January 2015, Adxmi has, relying on the powerful technology and resources backup provided by Youmi, expanded its businesses to provide service coverage in Hong Kong, Taiwan and Southeast Asia as well as across both North and South America. Adxmi also announced at the congress that it would update its advertising products. An updated offer wall will be rolled out in two versions, the full-screen offer wall and the dialogue-box offer wall, allowing for partial customization of the offer wall interface. A new video ad will also be launched soon. Meanwhile, advertising aggregator SDK has teamed up with Tapjoy, Supersonic and the Korean IGAWorks. Following the congress, representatives of Adxmi received an invitation from Telefonica of Spain to visit its headquarters in Madrid where it signed a strategic cooperation agreement. Adxmi was also offered free office space in the building.

Adxmi’s participation at this year’s MWC in Barcelona proved very fruitful. Cooperation is welcome from any prospective partner who is looking at ad distribution and traffic monetization worldwide.

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