Chinese Smartphone Maker ZOPO Releases Its First Colored Drawing Smartphone, the Magic, Priced at US$299

SHENZHEN, China, December 30, 2014 /PRNewswire/ — With the increasing maturity of photography technology, the quality of photos is constantly being improved. Using smartphones with embedded cameras to take a photo and share it with friends has quickly become highly common and popular. Given this trend, on December 25th, 2014, Beijing time, ZOPO released its first colored drawing smartphone called the Magic on its official website. It is a 64-bit "selfie" device priced at US$299. In addition to its eye-catching "colored drawing" appearance, the smartphone is equipped with a front-facing 8 megapixel high definition camera offering powerful selfie taking features making it all that much more fun to "show yourself."

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The ZOPO MAGIC comes with a rear 13.2 megapixel camera and a front 8 megapixel camera, highlighting its picture-taking functionality. In particular, the front-facing 8 megapixel super high pixel camera offers an 83.2-degrees wide angle and an F/2.0 ultra large aperture that enable high-definition selfie-taking, zero-lag shutter and optical image stabilization, in addition to offering a number of selfie-taking model options, including V-shape, smile and voice prompt. Besides the fun-inspiring selfie functionality, the Magic offers real-time embellishment that allows for immediate enhancement right after the shutter button is pressed, creating awe-inspiring self-portraits that go well beyond one’s expectations.

As for the hardware configuration, ZOPO Magic comes with 1.7GHz 64bit MT6752 octa core CPU, 2GB RAM and 16GB ROM, providing a surprisingly fast operating system. The device also boasts a unique 5.2 inch FHD 1080p screen and 85% high color saturation in addition to supporting 2.4GHz and 5GHz dual band Wi-Fi, dual 4G networks and 802.11a/b/g/n and 802.11ac protocols, providing 433Mbps transmission speed which is three times faster than transmission speed of 802.11a/b/g/n alone.

ZOPO CEO Kevin Xu disclosed that ZOPO’s portfolio now includes the SPEED, FLASH and COLOR series. The SPEED series is designed for users seeking high-end performance, including the ZP999 released in October, a model that scored over 45000 on the AnTuTu benchmark test. The colorful and fashionable COLOR series is a perfect complement to the whole portfolio. The FLASH series flagship model ZOPO Magic, the latest in state-of-the-art selfie-taking devices, comes equipped a with 64bit octa core CPU, representing the latest in state-of-the-art selfie creation while showcasing the best of what excellent photography can deliver. The new product is also ZOPO’s first colored drawing smartphone. The three series with their respective sets of features cater to different groups of users. With an increasingly expanding presence in world markets including Europe and Southeast Asia, ZOPO plans to speed up its globalization efforts in 2015.

ZOPO Magic, in cooperation with several cross-border e-commerce service providers, launched a pre-sale on the 29th of December. Many surprising gift packs are now available. Interested users are invited to visit for more details.