Former Google Veteran Appointed to Lead Kenshoo’s China and Southeast Asia Expansion

Stella Cheung to lead efforts to capitalize on digital marketing opportunity across key regions through premium enterprise software

HONG KONG, March 17, 2015 /PRNewswire/ — Stella Cheung, who has held senior positions at Google and Yahoo! in China and Southeast Asia, has been appointed Regional Sales Director based in Hong Kong, for Kenshoo (http://www.Kenshoo.com), the global leader in agile marketing software, with a mandate to drive further expansion across the region.

Former Google Veteran Stella Cheung to lead Kenshoo's search and social advertising expansion in China and Asia


Former Google Veteran Stella Cheung to lead Kenshoo’s search and social advertising expansion in China and Asia

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Cheung has more than seventeen years of experience in the media and digital marketing industry, and was formerly the Head of Sales at Google Hong Kong. In that role, Cheung spent more than eight years growing and developing new market opportunities in the region whilst serving the top brand clients and advertising agencies in China.

"My role at Kenshoo will involve assisting brands and agencies to implement sophisticated enterprise marketing software and help them optimise their search, social, mobile and display campaigns in China and across Southeast Asia," said Cheung. "I joined Kenshoo because of the great people, the innovative suite of solutions and the clear commitment to expand in Southeast Asia and China."

Prior to Google, Cheung worked in senior sales roles at Yahoo! Hong Kong and for media companies Sing Tao News Corporation and the Hong Kong Economic Times. Most recently, Cheung was the Chief Business Officer of digital marketing solutions provider AsiaPac Net Media, where she helped build the company’s China and Taiwan operations.

At Google, Cheung was one of the first employees at its Hong Kong operations and helped create the company’s business in China, Taiwan and Hong Kong, and across Asia.

"Stella has an impressive track record in China and across the Asian region and has demonstrated incredible drive and strategic intelligence in her previous roles," said Kenshoo Asia-Pacific and Japan Managing Director Yukihiko Imamura. "Kenshoo is embarking on its next phase of regional growth and our view is that China represents a significant opportunity for companies with advanced data-driven software solutions. We are delighted to have Stella on board as Kenshoo ramps up operations across the region."

Cheung has a bachelor degree in Statistics and Economics from the University of Hong Kong and a Masters in Marketing and Management from the University of Bradford.

About Kenshoo 

Kenshoo is the global leader in agile marketing software. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit http://www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

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