Frost & Sullivan Applauds Google for Leveraging its Considerable Resources to Foster Innovation in the Cloud Services Market

— Google employs its cloud technology and services to support the needs of developers and business users, from the smallest start-ups to ‘Google-scale’ enterprises

MOUNTAIN VIEW, Calif., March 12, 2015 /PRNewswire/ — Based on its recent analysis of the cloud services market, Frost & Sullivan recognizes Google with the 2014 North American Frost & Sullivan Company of the Year Award. Google Cloud Platform runs on the same infrastructure as Google’s own operations, which means that developers benefit from the performance of Google’s data centers and network. Google’s cloud infrastructure also has many unique features and capabilities, such as a simplified pricing structure, auto-scaling, big data solutions, and easy container hosting, which are important to developers.

Google Cloud Platform
Google Cloud Platform

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“To cater to a wider end-user base, Google has diverged from the industry’s pricing strategies with a simplified scheme for its infrastructure and platform services. For example, Google Compute Engine calculates usage based on the initial 10 minutes, followed by one-minute increments, in contrast to competitors’ one-hour increments,” said Frost & Sullivan Research Vice President Lynda Stadtmueller. “In addition, Google introduced ‘sustained use’ discounts, which automatically provide discounted rates for long-running workloads, without requiring an upfront term or usage commitment.”

Google has demonstrated remarkable agility in quickly identifying and responding to market needs. A case in point is Cloud Platform’s early anticipation of developer interest in containers, a highly efficient Linux-based technology in which a single kernel runs multiple, isolated cloud instances.

“Google, which runs all its operations and services within containers and launches more than 2 billion containers per week, rolled out Google Container Engine, a service aimed at developers building new applications in the cloud,” noted Stadtmueller. “The company also gained substantial support for Kubernetes, its open source container management and orchestration system that allows developers to easily define container clusters and schedule tasks across all instances.”

To encourage innovation, Google initiated a program called Cloud Platform for Startups, which allocates up to $100,000 in credits to qualified start-up companies. Additionally, it offers 24/7 technical support and access to Google technical personnel.

The company has entrenched its brand with the developer community through a steady stream of communications and events designed to highlight and build excitement around its cloud services. With its unmatched scale and service enhancements supporting its mission to “make the cloud better for innovators,” Google is well positioned to lead the market into the next iteration of cloud.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in devising a strong growth strategy and robustly implementing it. The recipient has shown strength in terms of innovation in products and technologies, leadership in customer value, as well as speed in response to market needs. In short, the award looks at the emerging market players in the industry and recognizes their best practices that are positioned for future growth excellence.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

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