– Novacom’s dedication to addressing evolving customer needs has helped it double its installation base within just four years
LONDON, March 25, 2015 /PRNewswire/ — Based on its recent analysis of the connected trailer market, Frost & Sullivan recognises Novacom Europe B.V. (Novacom) with the 2015 European Frost & Sullivan Award for Customer Value Leadership. Novacom has quickly entrenched itself in the connected trailer market with its robust trailer telematics solution, Trailermatics. Its stratified pricing model, coupled with a modular structure, offers unmatched flexibility and a fulfilling user experience to customers.
Trailermatics is aimed primarily at original equipment manufacturers (OEMs), logistics, and cargo companies. The hardware unit of the solution, the DG200 terminal, is a mobile telematics modem connected to the electronic braking system (EBS). It comprises numerous solutions including fleet management, cold chain monitoring, security enhancement, carrier management, tyre pressure monitoring system (TPMS), and truck id.
One of the primary product benefits of Trailermatics is its EBS-enabled ability to measure tonnes per kilometre. This feature ensures fuel efficiency by accurately understanding the mileage, and eventually ensuring timely delivery. Meanwhile, its cold chain package assists fleets servicing pharmaceuticals and foods, and its security package aids transport companies by monitoring assets 24/7 through sensors for locks, radio-frequency identification (RFID), EBS cable-connected control, and secured personal identification number (PIN) access.
Novacom also provides an effective tyre pressure monitoring system (TPMS) technology that facilitates fuel savings, improves steering control, and decreases downtime. Its Truck Id solution creates added value by identifying the match-up of trucks and trailers.
"The Trailermatics is a comprehensive and scalable solution, which can be used by any asset type," said Frost & Sullivan Research Manager Sathyanarayana Kabirdas. "Although the upfront hardware costs are relatively low, for price-sensitive customers, there are leasing options."
Furthermore, Trailermatics follows a modular architecture, which gives customers the flexibility to select individual service modules based on their specific requirements, and add modules as and when required. It is a hardware-neutral solution and therefore, allows for the easy integration of Trailermatics packages with customers’ existing hardware.
"Besides having a comprehensive range of packages, Novacom focusses on presenting it customers with superior services such as periodic training on the proper usage of its solutions," noted Kabirdas. "While many in the industry offer a 36-month warranty period, Novacom customers enjoy a warranty period spanning the entire contract term, which is typically 60 months. It also guarantees total replacement of the product in case it breaks down due to technical defects."
The company boasts a Europe-wide service network workshop, which includes more than 200 (Transport International Pool, Inc. (TIP)) Trailer Services certified workshops and more than 100 roadside assistance vans. Its strong presence and reach in the European market, along with its outstanding technical capabilities, helps it render swift and efficient service at all times.
Impressively, the company almost doubled its installed base from 17,000 in 2010 to 30,000 in 2014. This can be attributed to its extensive product portfolio, backed by its top-notch support service and operational efficiency.
The company has attained a dominant position in the European market, with maximum penetration recorded in the Nordic countries, Benelux, and France. Having established itself in Europe, it is looking to expand its footprint in the global market by foraying into the US and the Australian markets.
Acknowledging the role played by Novacom’s sharp customer-centric strategies in its rise to the top, Krishna Srinivasan, Global President and Managing Partner, Frost & Sullivan remarks, "The key to the long-term success of any company is its ability to continuously nurture and enhance the value of its products and services for its customers. As such, Frost & Sullivan is excited to recognise Novacom for its industry-leading focus on improving customer experience in the connected trailer market."
Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on enhancing the return on the investment that customers make in its services or products. The award recognises the company’s inordinate focus on augmenting the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately customer base expansion.
Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Novacom Europe B.V.
Novacom Europe is a joint venture formed by combining the expertise of Novacom Services and TIP Trailer Services in 2010. TIP Trailer Services provides transportation and logistics customers with leasing, rental, and maintenance of trailers all over Europe. Novacom Services S.A. has been a key partner for the Trailermatics telematics solution since its launch and is owned by world-class technology company CLS. Combining more than 25 years of expertise in remote monitoring and 40 years of operating and servicing commercial vehicles, Novacom delivers valuable intelligence to trailers and their load with the expertise of industry-leading partners. The company’s ability to constantly monitor and provide protection, safety and cost reduction by increasing efficiency of remote assets has helped it to emerge as a market leader in the trailer telematics space in Europe. The company’s Trailermatics solutions provide real-time critical data which has empowered many fleets to take direct control of their operating costs.
Novacom Europe was awarded the 2011 Market Leadership Award by Frost & Sullivan, recognizing the innovative product offering and partnership strategy.
Rob du Breuil – Product & Marketing Manager
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