— MediaPlatform’s integrated platform caters to customers’ live and on-demand video needs
MOUNTAIN VIEW, Calif., Dec. 18, 2014 /PRNewswire/ — Based on its recent analysis of the enterprise video webcasting market, Frost & Sullivan recognizes MediaPlatform (www.mediaplatform.com) with the 2015 Global Frost & Sullivan Award for Product Line Strategy Leadership. MediaPlatform has demonstrated keen foresight in being future-ready with its WebCaster product. This innovative solution empowers widely dispersed organizations to enjoy scalable, reliable, and high-quality webcasts. It is a fully integrated platform that enables large global organizations to deliver and manage live webcasts as well as publish on-demand content.
MediaPlatform SmartPath is the company’s most compelling technology differentiator. It solves the live distribution issues of organizations of all sizes no matter the content distribution technology they choose to leverage. The "overlay network" evaluates the enterprise network’s capabilities in different parts of the organization, segregates it and integrates different technologies such as multicast, P2P, HTTP streaming, and mobile streaming to deliver webcasts to the entire organization. This aids MediaPlatform in scaling webcasts in challenging situations.
"Even though the value proposition of webcasting is powerful, the technology has yet to reach widespread enterprise adoption," said Frost & Sullivan Industry Analyst Anisha Vinny. "MediaPlatform’s integrations with a slew of popularly used enterprise technologies help extend video webcasts as well as on-demand video into other avenues, such as collaboration platforms and enterprise social networks."
To allow its enterprise customers to leverage existing infrastructure investments, MediaPlatform can also integrate with video conferencing units. Feeds from video conferencing end points can be ingested into MediaPlatform and broadcast to large audiences.
MediaPlatform’s integrated offering comprises two products: the enterprise webcasting solution, WebCaster and the enterprise video platform, PrimeTime. Companies have especially acknowledged the value WebCaster delivers for live rich media webcasts. WebCaster supports interactive features such as Q&A, polls, surveys, and the ability to insert pre-recorded video.
"MediaPlatform provides customers with full deployment flexibility through on-premises, hybrid, or cloud deployment options. In the popular hybrid model, the management of the application is left to the cloud, while the delivery still remains on-premises and behind the firewall," noted Vinny. "Apart from deployment flexibility, MediaPlatform’s webcasting solutions also support interactivity, reporting and analytics."
The platform’s enterprise security features are another key differentiator. Secure transit is facilitated by employing best practices for encryption across the board. MediaPlatform integrates with the enterprise Active Directory system and requires users to authenticate with the enterprise itself prior to being allowed to view or create content. This integration is accomplished via the SAML 2.0 standard. This lets an organization easily manage and maintain permissions across their entire workforce.
Since its founding in 2005, MediaPlatform has been focused on the enterprise video segment of the market. In due course, it built an enviable clientele that includes one of the world’s largest automakers, leading telecommunications and software companies, as well as several large multinational consulting firms.
"MediaPlatform is honored to receive the Frost & Sullivan Product Line Strategy Leadership Award for our enterprise webcasting product and video distribution technologies," said MediaPlatform CEO Jim McGovern. "As more IT leaders and communications managers deploy video content management solutions to improve corporate communications, power training and enable collaboration, MediaPlatform will continue to develop solutions that meet the needs of organizations across all industries."
For the early identification of trends and timely reaction to the evolution of the enterprise video space, MediaPlatform has earned Frost & Sullivan’s 2015 Product Line Strategy Award in the enterprise video webcasting market.
Each year, Frost & Sullivan presents this award to the company that has developed a comprehensive product line that caters to the breadth of the market it serves. The award recognizes the extent to which the product line meets customer base demands, the overall impact it has in terms of customer value, as well as increased market share.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
MediaPlatform is the leading enterprise video solution enabling live rich media webcasting and on-demand streaming for corporate communications, training and collaboration. MediaPlatform provides a complete set of products, services and technologies to help organizations take full advantage of the power of video to improve productivity and become more social. MediaPlatform integrates with SharePoint, Office 365, Yammer and Jive to let organizations easily distribute streaming media across these popular enterprise platforms.
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