Frost & Sullivan Lauds Vantage’s MAXcustomerconnect, an Innovative Cloud Communications Solution for Small Businesses

— MAXcustomerconnect directly impacts customers’ ability to drive sales and improve customer service

MOUNTAIN VIEW, Calif., March 2, 2015 /PRNewswire/ — Based on its recent analysis of the hosted Internet protocol (IP) telephony and unified communications and collaboration (UCC) services market, Frost & Sullivan recognizes Vantage Unified with the 2014 North American Frost & Sullivan Award for New Product Innovation. Vantage Unified’s innovative cloud solution, MAXcustomerconnect, integrates voice with email, SMS, email marketing and customer relationship management (CRM) to provide not only a cost-efficient communications service, but also an outbound marketing platform. MAXcustomerconnect’s functionality, flexibility and unique packaging make it ideal to address key business pain points and deliver enhanced value to customers.

Vantage Unified

Vantage Unified

Targeted specifically at businesses with fewer than 50 users, MAXcustomerconnect captures every phone call, email, SMS and social media connection to convert them to robust marketing campaigns. Specifically, it allows businesses to:

  • Ensure that more customer calls are answered immediately before they go to voicemail; Capture customer call details from Caller ID and email addresses from website visits and Facebook page visits for effective outbound marketing; and
  • Integrate landline and mobile telephony, as well as extend broadcast SMS capabilities to landline phones, to reach mobile and connected customers.

At the core of MAXcustomerconnect is Vantage Unified’s hosted voice service, MAXvoice. It is a highly reliable cloud communications service with numerous functionalities, such as private branch exchange, simultaneous ring and mobile integration, voicemail, auto attendant, e-fax, 411 and 911 calling, and unlimited local and long-distance calling.

"One of MAXcustomerconnect’s unique features is the 3Peat incoming call connect feature. It allows three customers to call the main business line and get through all at once to a live person without having to be routed through an auto attendant or voicemail," said Frost & Sullivan Program Director Elka Popova. "This also means that businesses do not have to invest in more phone lines or direct inward dialing numbers to handle the same number of inbound call requests."

Significantly, MAXcustomerconnect utilizes Panasonic’s high-quality phones due to their Digitally Enhanced Cordless Telecommunications (DECT) technology.  Panasonic’s phones deliver much greater value to the MAXcustomerconnect customer because they offer easy plug n’ play installation along with outstanding indoor mobility which is key for multi-tasking small business employees.   Panasonic also holds the top market share position in this business phone segment.

Additionally, MAXcustomerconnect also features integration with Constant Contact, a leading email marketing provider with 600,000+ small business customers.   Constant Contact integration gives MAXcustomerconnect customers the additional option of producing attractive professionally designed HTML email marketing campaigns.

"As a cloud solution, MAXcustomerconnect delivers considerable cost benefits compared to premises-based alternatives. It eliminates the need for upfront capital investments, which is often a major challenge for small businesses," noted Popova. "Further, it lowers the risk of sunk costs or technology obsolescence, which can otherwise create a significant financial burden for a small business investing in premises-based technologies."

Overall, through a combination of reliable service, uniquely packaged functionality and flexible integrations with other industry-leading technologies, Vantage Unified serves as a one-stop shop for high-quality communications, CRM and customer outreach solutions.

Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as market leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Vantage Unified

Vantage Unified is a privately-held Unified Communications & Software Technology company that is quietly changing Small to Mid-Sized Business with hosted solutions that deliver a technology-edge.  Our single-platform cloud delivery model puts advanced technology within the reach of business, education or non-profit organizations that might not otherwise be able to afford or manage them on their own.

Our mission:  Deliver solutions with MAXimum Communications Power™ that help obtain new customers, keep existing ones,  deliver superior customer service as well as improve employee accessibility, collaboration, mobility & productivity for today’s mobile and connected world. 

About Frost & Sullivan

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Mireya Espinoza
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