Frost & Sullivan Recognizes Texas Instruments for Aligning its Strong ADAS Product Portfolio with its Vision of Autonomous Driving

— The TDA2x ADAS processor can simultaneously run up to eight algorithms at a reasonable power budget

MOUNTAIN VIEW, Calif., Sept. 30, 2014 /PRNewswire/ — Based on its recent analysis of the semiconductor solutions market for the advanced driver assistance systems (ADAS) industry, Frost & Sullivan recognizes Texas Instruments (TI) with the 2014 North America Frost & Sullivan Award for Product Leadership. TI’s TDA2x was awarded after detailed analysis of the semiconductor system-on-chips (SoCs) available today for ADAS solutions. The TDA2x is part of TI’s embedded processor product family that targets multiple applications such as front camera, multi-camera park assist and fusion.

Texas Instruments’ foray into silicon development for automotive applications is based on the world’s largest portfolio of purpose-built Intellectual Property (IP) that the company holds. It puts the company at an advantage when it comes to silicon development for ADAS-based applications. TI approaches all of its customers with its full product solution, ensuring that the customer is aware of the complete range that can be enabled with its applications. Through this product line, TI strives to give customers greater flexibility over their ADAS systems by enabling algorithm development and differentiation.

"Acknowledging the rising sophistication of ADAS applications, TI has expanded signal processing and vision analytics capabilities in its offerings. This generation of TDA2x processors comes equipped with state-of-the-art Embedded Vision Engine (EVE) processors developed specifically for ADAS and Vision applications," said Frost & Sullivan Research Analyst Arunprasad Nandakumar. "EVEs aid the TDA2x to achieve a four- or five-fold increase in the low- and mid-level processing of the algorithms and a 10- to 12-fold increase in the performance of its previous SoC device generation."

By developing a broader and scalable ADAS SoC, such as the TDA product family, TI has a product family for the target applications as well as other core ADAS applications such as radar and rear camera. Future product families will continue to address these core applications as well as emerging applications, such as driver monitor and camera monitoring systems (side mirror replacement).

TI offers its ADAS customers a full system solution including analog and digital devices, ensuring that the customer optimizes their system performance and cost. For example, each SoC has a companion power management IC that custom made for the device to provide optimum performance at the lowest power dissipation, thereby increasing the efficiency of the processor.

The R&D teams within TI cater to all classes of end users within the automotive safety industry. For instance, its microcontroller team targets ADAS and other safety-related automotive applications, such as brakes and airbags, all of which are designed to comply with ISO 26262. It also has a more niche R&D team that works on applications that aid autonomous driving through the fusion of multiple sensors. The company’s use of a common architecture in their SoCs for multiple ADAS applications makes it easier to fuse those same applications at a board level, and eventually on a single chip.

Each year, Frost & Sullivan presents this award to the company that has demonstrated innovation in product features and functionality that provides enhanced quality and higher value to customers. The award recognizes the rapid acceptance such innovation finds in the marketplace.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

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