— Touch gesture segment overtakes air gesture due to higher accessibility and value for money
MOUNTAIN VIEW, Calif., Nov. 20, 2014 /PRNewswire/ — Strict laws against distracted driving and the need for higher driver efficiency are piloting the North American and European automotive sector towards gesture recognition technologies. With the number of accidents growing, gesture recognition systems that are intuitive and able to retrieve information with ease will make a mark in the industry.
New analysis from Frost & Sullivan’s Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America finds that touch gesture will outshine air gesture in terms of both value and application access. While air gesture is expected to hit the market by 2018, it will witness only niche adoption among original equipment manufacturers (OEMs) owing to several unaddressed challenges.
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"Gesture technologies must comply with the ‘hands on the wheel and eyes on the road’ rule to emerge as contenders in the North American and European automotive space," said Frost & Sullivan Automotive and Transportation Senior Research Analyst Ramnath Eswaravadivoo. "The entire scope of touch gesture is expected to change as OEMs move from resistive to capacitive touch screens in order to improve response times with clear, usable screens."
Neonode (www.neonode.com) offers one such gesture technology that is anticipated to make waves in the North American and European markets owing to its cost benefits and user-friendly features. The company is working closely with major OEMs and its product will hit the market by 2015.
In the air gesture segment, vendors must introduce universal air gesture solutions to facilitate uptake. Further, air gesture alone cannot offer the user-experience that OEMs look for, and must be coupled with other technologies to make an impact. Air gesture will likely control only infotainment applications, as any attempt to use it to operate doors or headlights could cause safety issues.
"The market is heading toward eliminating the center console screen and using a gesture pad or built-in sensors on the steering wheel to reduce distraction," stated Eswaravadivoo. "Integration of tactile feedback systems is another fundamental requirement to increase driver efficiency and propel gesture technologies to the forefront of automotive engineering."
Strategic Analysis of the Automotive Gesture Recognition Market in Europe and North America is part of the Automotive & Transportation (http://www.automotive.frost.com) Growth Partnership Service program. Frost & Sullivan’s related studies include: Vehicle Relationship Management Market in Europe and North America, European Truck and Trailer Wheels Original Equipment (OE) Market, European Off-highway Vehicle (OHV) Telematics Market, and North American Off-highway Vehicle Telematics Market. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
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