GIA Debuts Website in Simplified Chinese

— Millions more have access to trusted information on gems and jewelry

CARLSBAD, Calif., April 9, 2015 /PRNewswire/ — GIA’s website at is now available in Simplified Chinese, giving 650 million internet users who use Chinese as their principal language access to trusted resources including information on the Institute’s education programs and offerings, laboratory services, and gemology and industry news for consumers, gem enthusiasts, researchers, retailers, students and lab clients. The website offers a curated translation of gemological content not available elsewhere.

"Presenting our website in Simplified Chinese brings authoritative information on gems and jewelry to a very important segment of the global public," said Susan Jacques, GIA’s president and CEO. "I’m thrilled to see GIA’s wealth of information, research and services benefiting more people in more places, helping to protect the public trust."

The site will automatically display a language based on the user’s browser preference. A user may select a different language from a drop-down menu which appears at the top of every site page. The translations include more than 1.8 million words in the Gem Encyclopedia, Analysis & Grading, Professional Education, Research & News and About GIA sections. An option for British English is also available, and work is underway to translate the website into Japanese.

Due to its very technical nature, some content including Report Check and laboratory report information, Gems & Gemology articles and the Gübelin gem database has not yet been translated.

In the spring of 2013, GIA launched a redesigned as part of its mission to share knowledge and information widely. The Institute fulfills its mission of protecting the public trust in gems and jewelry through professional education programs and beneficiation efforts; gemology research and laboratory services; by supporting 100,000 active alumni; and through GIA’s library and museum. GIA’s website supports all of these efforts and has the potential to reach millions more.

About GIA
An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight in the early 1950s and in 1953, created the International Diamond Grading Systemâ„¢ which, today, is recognized by virtually every professional jeweler in the world.

Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. Visit