– Market Tech Holdings’ Portfolio of Technology and Real Estate Combined with glispa’s Mobile Advertising Reach Opens New Markets for Global Brands
BERLIN, SAN FRANCISCO and LONDON, March 16, 2015 /PRNewswire/ — glispa, the high performance digital marketing and mobile advertising pioneer, today announced that it has secured a deal worth $77M USD from Market Tech Holdings (LON: MKT) who is acquiring a majority stake in the company. The Market Tech group has a market cap of $1.4B USD.
With this investment, glispa will continue to focus on opening additional offices and expanding its global footprint, bolstering its proprietary advertising and optimization technology, attracting top talent and adding engineering as well as client focused staff. Furthermore, the newly formed glispa Global Group will look at acquiring the most talented adtech teams and technologies to enhance the value proposition specifically within the mCommerce market.
glispa complements Market Tech’s strategic portfolio of both ecommerce and technology companies. glispa will play a key role within Market Tech’s digital strategy by becoming a full service solution provider for its own brands along with both current and future retailers. Market Tech recognizes glispa’s growing global strength in mCommerce, which analyst firm Digi-Capital expects to will be the dominant business model creating over $516 billion in sales and driving more than 70 percent of all mobile internet revenue by 2017.
glispa is known for helping the world’s top mobile advertisers across industries like mCommerce, gaming, travel, as well as utilities/productivity reach billions of people on mobile devices in the burgeoning worldwide mobile advertising market. According to eMarketer, the worldwide mobile ad market will grow to nearly $65 billion in 2015, up over 60 percent from 2014. That figure will reach $158.55 billion by 2018, when mobile ads will account for 22.3% of all advertising spending worldwide.
glispa maintains an international reach of about one billion active mobile users and serves over 400 billion ad impressions monthly. The world’s largest mobile brands, including Alibaba, Amazon, Flipkart, Gilt Group, OLX, Baidu, Hasbro, Zynga and Gumi, rely on glispa’s global impact and dedicated, multicultural teams to expand their business and accelerate growth around the world.
"This strategic investment helps us in realizing our vision – to help people discover brands and products that enrich and empower their lives through mobile advertising," said glispa Founder and CEO, Gary Lin. "With the Market Tech portfolio strength and the strategic investment, we’re now even more capable of providing advertisers our unprecedented global reach, technology innovations, and our stellar team, who are focused on helping clients reach their growth objectives."
"glispa’s market-leading technologies and team will add significant value to our business and I want to start by welcoming glispa to Market Tech group, " said Charles Butler, chief executive of Market Tech. "We see the future of online retail being via mobile devices and glispa’s proprietary technologies are at the cutting edge of m-commerce, helping businesses interact with their customers on-the-go. "
glispa is a high performance digital marketing pioneer empowering our clients to activate global audiences and move markets. Providing a full suite of services – gBoost, gPerform, gNative and Media Services – glispa partners with global advertisers helping them reach user acquisition and monetization goals. glispa was recently awarded the prestigious Deloitte Technology Fast 50TM for technical innovation and entrepreneurialism reaching 740.9% organic fiscal year revenue growth from 2009 to 2013. Headquartered in Berlin with offices in Beijing, Bangalore, San Francisco and Sao Paulo glispa employs a multinational team representing 39 nationalities speaking 24 languages. To get started with glispa, connect with us: http://www.glispa.com.
About Market Tech Holdings
Market Tech combines the iconic Camden Market real estate assets with an e-commerce business operated through an online platform called market.com. Its real estate assets business is focused on retail, leisure and entertainment. The Company owns approximately 11 acres of real estate assets in Camden, including the Stables Market; Union Street Market, (also known as Buck Street Market); Camden Lock Market; and Hawley Wharf, (also known as Camden Lock Village). The Company also owns separate real estate assets on Camden High Street; Kentish Town Road; properties on Jamestown Road, (including the Camden Wharf Building); and The Interchange Building on Oval Road. www.market-tech.com