Havas Creative Group Launches Helia to Drive Global Data Expertise

LONDON, Jan. 29, 2015 /PRNewswire/ — Havas Creative Group today announced that it is relaunching Havas EHS and Havas Discovery. The new brand will be called Helia and will also be expanding the agency’s offering internationally. This expansion will create a go-to-market brand across the US (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw), and China (Shanghai). The Helia group will start with a combined data-related revenue of over $70 million, more than 200 data scientists, 700 staff, and a client roster that includes Unilever, easyJet, IBM, Diageo, Sony PlayStation, Liberty Mutual, and DISH.

This international growth will continue to gain momentum throughout 2015, as Helia further extends its reach to include additional agencies within the network and expand into APAC (Sydney and Singapore), Africa (Cape Town), and Latin America (Sao Paulo).

This expansion is part of Havas Creative Group’s commitment to creating a global network that will redefine the face of data as it relates to creative and digital. It reflects Havas’s belief that data is at the core of its continued growth.

Andrew Benett, Global CEO of Havas Worldwide and Havas Creative Group, said, "I am delighted to announce the international expansion of our offering under the Helia umbrella. At Havas, we believe that we must lead with innovation, agility, and speed. With this new entity, our strong expertise in data, digital, and creative will be effectively rolled out across the globe."

This significant extension and enhancement of the Group’s offering highlights Havas’s dedication to building on its strong data heritage. Led by Havas EHS Group CEO Tash Whitmey, Havas Worldwide Chicago Group President Paul Marobella, and Havas EHS Group COO Matt Fanshawe, and supported by dedicated leads in each office, Helia marks a significant step forward in Havas Creative Group’s continued evolution of its structure, operations, and offering to deliver best-in-class creativity, technology, and data to its clients.

Throughout 2014, Havas Creative Group delivered very strong growth in revenue. Extending its global footprint in 2015 will play an important role in enabling Helia to further grow its offering and client base into the future.

About Havas EHS (now Helia)
Havas EHS, part of the Havas network, is a full-service global agency, and the sole global digital agency of record for Dove, Surf, and more recently, Dove Men+Care, with clients as diverse as Tesco Clubcard, E.ON, and Volvo. Through our creative focus on innovation and digital initiatives we saw double-digit growth in 2014, with new wins from Viking Cruises and Heathrow, plus new business from existing clients such as TSB and Unilever, new awards for clients including Pets at Home and easyJet, and over 100 new hires across all disciplines. We are building on our data reputation with the launch of new market-leading data and digital products in the UK and globally. Now rebranded as Helia, the former Havas EHS is reshaping its future at real pace, with real results.

About Havas Discovery (now Helia)
Havas Discovery is a more intelligent digital, CRM, and data intelligence agency, with offices in four US cities serving brands around the world. We focus not just on creating transactions with customers and consumers, but also on creating relationships that build loyalty over time. Our skills in data capture and analytics fuel powerful strategies to generate more qualified leads, motivate action, build ongoing loyalty, and measure results, all while optimizing marketing spend. Havas Discovery specializes in delivering large-scale direct marketing, loyalty, CRM, eCommerce, demand generation, data intelligence, and analytics programs across a spectrum of B2B and B2C clients.

Yvonne Bond
Global Communications Director
Havas Worldwide