Hisense Becomes the Trend Setter for the First Time at CES, Setting A New Direction for the Entire Industry

TV Enters the No-screen Era

QINGDAO, China, Jan. 7, 2015 /PRNewswire/ — The world’s largest annual consumer electronics show, 2015 International CES, kicked off on January 6th, 2015. Mainstream consumer electronics businesses from around the world compete to show their newest and their best at the event.

Photo – http://photos.prnewswire.com/prnh/20150106/167211

On January 5th afternoon, Las Vegas local time, a press conference titled "TV has entered into the No-screen Era" was held by global consumer electronic maker, Hisense, at the event’s main venue. Hisense was the first to enter the laser theater TV market with the new "no-screen" concept. The new product that was already selling in the Mainland China market has seen a 10,000-unit sales within just the first two months. Hisense’s confidence has come into rise as it departs from the reliance on a standard television set’s key components. The "screen" that was pre-dominantly produced by brands like Samsung and LG used to be a vital part of similar sets. Now, that rule-the-day advantage will soon fade as screens are going to be discarded once and for all in the no-screen laser TV era.

Hisense Group’s chief scientist Huang Weiping predicted: "No-screen TV" will become the future trend of the industry. A wall, or even a piece of cloth, might serve as the "screen". Hisense’s laser theater TV is just a small beginning and already a successful attempt. Large-scale popularization and promotion is just around the corner. Despite the fact that the costs remain high at present, the price of a 100-inch product amounts to only one-tenth of that of an LCD TV of the same size.