Hisense introduces first Laser Cinema worldwide

QINGDAO, China, Sept. 20, 2014 /PRNewswire/ — If monochrome, color and LCD television represent the three important eras in the development of display technologies, the dawn of the fourth era took place on September 10th, with the introduction of the Laser Cinema by Hisense. Hisense looks forward to winning a controlling position in next-generation display technologies in world markets through its leading position in the emerging laser display technology.

Hisense general manager Liu Hongxin gave a clear definition of the Laser Cinema at the press conference announcing the technology. The new home theater technology uses the short throw technology, which can produce a 100-inch or larger viewing area with only a distance of 50 cm from the wall or viewing area, making a super large-screen display in a 15-square-meter living room a reality. Meanwhile,  the system comes equipped with a passive moderate-gain reflective screen, which enables full HD display capable of delivering realistic and natural-looking images. The technology does not cause eye-strain even after many hours of viewing. In addition to providing users intelligent multi-screen connections and the ability to deliver massive amounts of content, the home theater incorporates Hisense’s latest VIDAA operating system, and features 3D display, motion sensing games and connected intelligence. These product definitions, which differentiate the Laser Cinema from LCD flat-panel televisions and traditional projection home theaters, provide the new technology with unique advantages. The price is approximately one-tenth that of televisions of the same size.

Data from Display Search demonstrate that Hisense has evolved into the world’s fourth largest television manufacturer, with the company ranking first in sales in China for the past 10 years. As the pioneer and leader in laser home theater, Hisense is expected to become the third largest television manufacturer globally, with a portfolio containing both small-screen and large-screen products.