Jumei Cooperates with Two New Global Brands and Strengthens Anti-Counterfeit Measures

BEIJING, October 22, 2014 /PRNewswire/ — Jumei International Holding Limited (NYSE: JMEI) (“Jumei” or the “Company”), China’s leading online retailer of beauty products, today announced that it has been authorized to begin selling an exclusive set of beauty products from Givenchy, a brand owned by the LVMH group, and Jurlique, a popular Australian cosmetics brand. These products are currently available for purchase on Jumei’s platform.

Jumei will begin selling 38 different Jurlique cosmetics products each labeled with anti-counterfeit tracking codes. This partnership is another step in the Company’s efforts to raise product quality standards not only for its own business, but also for the entire Chinese beauty products industry.

“We selected Jumei as our exclusive online partner due to their outstanding sales record, diversified marketing solutions, commitment to fighting counterfeit beauty products and strong brand recognition. We look forward to deepening our relationship with Jumei as we seek out new ways to cooperate,” commented Mr. Dong Liang, brand manager for Givenchy Cosmetics in China.

“Jumei’s online platform, its deep involvement in the Authentic Beauty Product Alliance (ABPA), internal anti-counterfeit measures, robust customer base and diversified marketing solutions make Jumei the ideal partner for Givenchy and Jurlique. As of September 30, 2014, the ABPA had 102 members, and it is expected more brands will join by the end of 2014. We look forward to working with new brands in the future as we expand our offerings and work with partners to eliminate fake and counterfeit products,” commented Mr. Leo Chen, Founder and Chief Executive Officer of Jumei.

About Jumei International Holding Limited

Jumei (NYSE: JMEI) is China’s No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan. Jumei’s internet platform is a trusted destination for consumers to discover and purchase branded beauty products, fashionable apparel and other lifestyle products through the Company’s jumei.com website and mobile application. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983

In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com

Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com

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