Jumei Welcomes Eighteen New Brands to the Authentic Beauty Product Alliance

– Company Provides Update on Monthly Spectrum Analysis Audits –

BEIJING, September 30, 2014 /PRNewswire/ — Jumei International Holding Limited (NYSE: JMEI) (“Jumei” or the “Company”), China’s leading online retailer of beauty products, today welcomed 18 popular cosmetics brands to the Authentic Beauty Product Alliance (“ABPA”), among which include DHC Corporation, Dr. Wu, Olay, and OSM. As of September 30, 2014 the ABPA had 102 members, up from 84 members as of July 30, 2014.

DHC Corporation is a major Japanese cosmetics manufacturer. Dr. Wu is a popular Taiwanese medical skincare brand.

Mr. Ying-Chin Wu, Managing Director of Dr. Wu, commented, “By cooperating with Jumei, we hope to fully leverage their unique marketing capabilities and brand incubation abilities to enhance the public’s understanding of medical skincare products and the Dr. Wu brand. We have consistently striven to produce the most effective, low allergy skincare products designed specifically for Asian skin. We look forward to deepening our relationship with Jumei in the future.

Currently all of the above brands are available on Jumei’s platform.

In an effort to raise product quality standards not only for its own business, but also for the entire Chinese beauty products industry, Jumei helped establish the ABPA in July 2013, making it the first nationwide alliance against fake and counterfeit products in the beauty industry. The ABPA, which includes China Quality Long March, one of the most influential national organizations focusing on product quality, allows customers to trace products to their source on the ABPA website or the websites of participating brands, using 16-digit anti-counterfeit tracking codes printed on ABPA stickers. Consumers clearly appear to be appreciating the service as they traced over 176,000 products during the first six months after ABPA came online. Over 20 million ABPA-certified products are currently tagged with anti-counterfeit tracking codes. Other famous brands which have joined in the ABPA include LANEIGE,Maybelline,La Roche-Posay,KOSE,Mamonde and Cetaphil.

Jumei continues to post monthly spectrum analysis audits of third party merchants in Chinese which can be found at http://www.jumei.com/act/sepuceshi.html. The spectrum analysis audits have been updated to reflect the testing results for August 2014 during which the Company tested a total of 89 SKUs, accounting for approximately 45.3% of total merchants in the marketplace. No quality problems were discovered.

About Jumei International Holding Limited

Jumei (NYSE: JMEI) is China’s No. 1 online retailer of beauty products as measured by gross merchandise volume, with a market share of 22.1% in 2013, according to a commissioned research report by Frost & Sullivan. Jumei’s internet platform is a trusted destination for consumers to discover and purchase branded beauty products and fashionable apparel and other lifestyle products through the Company’s jumei.com website and mobile application. Approximately 49% of Jumei’s gross merchandise volume was generated through its mobile application in the first quarter of 2014. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
kans@jumei.com

Christensen
In China
Mr. Christian Arnell
Phone: +86-10- 5900-1548
E-mail: carnell@christensenir.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com