LightInTheBox Launches Global Open Cross-Border Logistics Platform LanTingZhiTong

BEIJING, January 26, 2015 /PRNewswire/ — LightInTheBox Holding Co., Ltd.(NYSE: LITB) ("LightInTheBox" or the "Company"), a global online retail company that delivers products directly to consumers around the world, today announced the trial launch of its global open cross-border logistics platform LanTingZhiTong ("Zhitong"). Zhitong is an open platform that connects between cross-border e-tailers and cross-border logistics service providers, in order to achieve higher efficiency for the cross-border logistics market.

Leveraging the Company’s extensive experiences and advanced IT systems in cross-border logistics planning and fulfillment operations, including its warehouse infrastructure in China and overseas, Zhitong connects cross-border e-tailers with global logistics service providers, allowing them to better participate in global e-commerce by reducing the shipping cost, improving customer satisfaction, and shortening delivery times. Zhitong will provide a global logistics price comparison engine, smart global route optimization tools, as well as integrated global logistics tracking and big data analysis tools. For more information, please visit (Chinese only at trial launch).

"We created Zhitong to help more online retailers participate in global cross-border e-commerce," commented Mr. Alan Guo, Chairman and CEO of LightInTheBox. "The cross-border e-commerce market is now in the uptrend, therefore creating more demand for logistics across countries. Leveraging our eight-year experience, Zhitong integrates our systems and data into one open logistics platform. We hope this will enable more e-tailers with no cross-border experience to easily ship their goods internationally."

Mr. Guo added, "The rise of mobile internet, big data and global cross-border e-commerce is ushering in a new era of logistics. We look forward to aiding others ship their goods internationally as we continue to develop new and innovative ways that allow more companies to participate in this revolution."

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its , and other websites and mobile applications, which are available in 27 major languages and cover more than 80% of global Internet users.

For more information, please visit

Forward-Looking Statements

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "potential," "continue," "ongoing," "targets" and similar statements. Among other things, statements that are not historical facts, including statements about LightInTheBox’s beliefs and expectations, the business outlook and quotations from management in this announcement, as well as LightInTheBox’s strategic and operational plans, are or contain forward-looking statements. LightInTheBox may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: LightInTheBox’s goals and strategies; LightInTheBox’s future business development, results of operations and financial condition; the expected growth of the global online retail market; LightInTheBox’s ability to attract customers and further enhance customer experience and product offerings; LightInTheBox’s ability to strengthen its supply chain efficiency and optimize its logistics network; LightInTheBox’s expectations regarding demand for and market acceptance of its products; competition; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in LightInTheBox’s filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and LightInTheBox does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Investor Relations Contact

Ms. Iris Wang
Tel: +86(10)5692 0099


Ms. Linda Bergkamp
Phone: +1-480-614-3004

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