LightInTheBox Sets New Record for “Black Friday Weekend” Sales

BEIJING, December 2, 2014 /PRNewswire/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) ("LightInTheBox" or the "Company"), a global online retail company that delivers products directly to consumers around the world, today announced that it hit record sales of $2.65 million on November 30, 2014, during "Black Friday Weekend", a 65.6% increase from the highest single day sales during the same weekend last year, which happened on December 1, 2013, and the number of orders exceeded 56,000, an increase of 62.0% year-over-year.

"We are pleased to see such strong performance on ‘Black Friday Weekend’ this year," commented Mr. Alan Guo, Chairman and CEO of LightInTheBox. "The day marked a strong follow up to our Singles Day event earlier this month and demonstrates that we continue to be on the right path as we work to bring great products directly to consumers all over the world."

Mr. Robin Lu, CFO of LightInTheBox, added, "Even though this only reflects one single day of sales and we remain unchanged at this quarter guidance of $109 million to $111 million, we are very excited to set this new record high in terms of sales volume as it reflects the greatly improved capabilities of our business."

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global online retail company that delivers products directly to consumers around the world. The Company offers customers a convenient way to shop for a wide selection of products at attractive prices through its , and other websites and mobile applications, which are available in 27 major languages and cover more than 80% of global Internet users.

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Ms. Xiaoyan Su
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Ms. Linda Bergkamp
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