Making the Old New Again — Blazblue Takes a Bold Approach

GUANGZHOU, China, March 4, 2015 /PRNewswire/ — 37Games, a global browser and mobile game publisher and developer, recently acquired the publish rights of Blazblue Revolution Reburning (BBRR) of Mainland China. The game’s idea is based on a worldwide famous fighting game title Blazblue, which is originally developed by Arc System Works (Yokohama, Japan).

In Mainland China, there are two directions in which developers can choose to take upon acquiring licenses from outside firms. The first option is to simply incorporate the characters, story lines, and artwork into an existing game engine. Using the framework from existing games can keep costs low for the developer and is considerably less risky than using an all-new game engine or design. Players will already be familiar with the mechanics of the game, so it is basically a simple matter of re-skinning the game and telling a different story.

A more risky approach some developers would take is to acquire the related licenses and then develop a completely new game from the ground up.

Blazblue Revolution Reburning (BBRR), a Japanese style fighting game for the mobile market, is a recent example of a game that was built from the ground up using purchased license.

91Act, a mobile game developer, get the related licenses from Arc System Works and re-developed the game from zero, then grant the Operation Right of BBRR in Mainland to 37Games.

So far, the more risky approach seems to be paying off. BBRR has already been nominated as the "Most Anticipated Game" by Baidu Mobile Games. BBRR has even garnered some celebrity attention. Two well-known celebrities have agreed to fight in the game. The loser will have to embarrassedly support a garment according to the winner’s choice.

As China is poised to be the world’s largest entertainment market, the future seems to be bright for those foreign firms who are willing to share their licenses with capable developers and publishers. The number of current online users in China surpasses previous records and the surge is expected continue in coming years. It is likely for more to seize this opportunity looking ahead.