MDA and comScore Release Rankings of Top Web Entities in Malaysia for September 2014

– Introduction of Mobile Metrix Provides Insights of iOS and Android Smartphone and Tablet Audiences

KUALA LUMPUR, Malaysia, Nov. 18, 2014 /PRNewswire/ — The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for September 2014 based on data from the comScore Media Metrix® and comScore Mobile Metrix® services.

The introduction of Mobile Metrix in Malaysia allows for reporting of mobile browser and app audiences on smartphones and tablets. This service helps publishers to demonstrate the size and value of their mobile audiences to advertisers, and helps media planners and buyers to better evaluate advertising opportunities on mobile devices. In Asia Pacific, Malaysia was the first market to introduce Mobile Metrix. This service is also available in Australia, China, India and Singapore in the region, and will be available in Hong Kong and Taiwan later this year.

Serm Teck Choon, Head of Measurement and Audit at MDA, said, "With rapidly increasing digital media activity on smartphones and tablets in Malaysia, advertisers and advertising agencies need to know how consumers are engaging with content across mobile devices, sites and apps, while publishers want to quantify and identify new opportunities to monetise their digital audience. comScore Mobile Metrix provides trusted third-party measurement and insights for the development of digital strategies as well as the digital industry in Malaysia."

Paul Moss, General Manager, Platforms and Technology at Media Prima Digital, said, "Media Prima believes that measuring and understanding the behaviour of mobile audiences is critical for publishers and advertisers, especially with so much digital media activity shifting to smartphones and tablets in Malaysia. Mobile Metrix provides us with valuable insights to more effectively serve digital content across our different channels and make better informed decisions on the evolution of our mobile offerings."

As part of comScore’s global rollout, Mobile Metrix in Malaysia leverages comScore’s census-based methodology that enables in-market mobile measurement without the need for a traditional mobile panel. The output delivers person-centric measurement for tagged entities. Publishers looking to understand and monetise their mobile audiences can improve their measurement by ensuring complete implementation of tagging for all pages and apps. Only tagged entities can be featured in the comScore rankings due to this census-only approach.

Top 20 Web Properties Visited from Mobile Devices in Malaysia
Media Prima Group ranked #1 in September 2014 with 1,956,000 unique visitors accessing from smartphones, with 87% of these visitors coming from Android phones. Astro Group secured the #2 position with 1,899,000 unique visitors visiting from smartphones, followed by Yahoo Sites with 1,566,000 smartphone visitors. Yahoo Sites ranked at the top of the list in terms of tablet audience with 373,000 unique visitors, followed by Media Prima Group with 330,000 and MUDAH.MY with 293,000. In terms of engagement, MUDAH.MY ranked as the top property on smartphones with 67,232,000 pages viewed, followed by Media Prima Group with 26,411,000 and Yahoo Sites with 16,673,000.

Top 20 Tagged Web Properties from Mobile Devices in Malaysia

September 2014

Total Malaysia – Age 18+, Smartphones, iPhone, Android Phone, All Tablets, Browser Access only

Source: comScore Mobile Metrix

Rank

Entity

Total Unique Visitors (000)

All Smartphones

% iPhone

% Android Phone

All Tablets

1

Media Prima Group

1,956

13%

87%

330

2

Astro Group

1,899

22%

78%

254

3

Yahoo Sites

1,566

20%

80%

373

4

Ask Network

1,316

11%

89%

188

5

MUDAH.MY

1,275

17%

83%

293

6

CARI.COM.MY

1,068

16%

84%

176

7

THERAKYATPOST.COM

1,039

27%

73%

124

8

Utusan Group

785

13%

87%

133

9

Dua Marhalah

777

9%

91%

149

10

Next Media Interactive Ltd.

773

31%

69%

84

11

The Star Media Group

752

20%

80%

155

12

PAULTAN.ORG

716

23%

77%

114

13

Mode Media (formerly Glam Media)

645

19%

81%

135

14

THEMALAYSIANINSIDER.COM.MY

621

19%

81%

106

15

Malaysiakini Sites

603

16%

84%

155

16

AOL, Inc.

593

30%

70%

127

17

ORIENTALDAILY.COM.MY

579

21%

79%

89

18

Dailymotion

566

15%

85%

164

19

EMI Group

559

22%

78%

56

20

ROTIKAYA.COM

548

2%

98%

141

Top 30 Local Websites Visited from Desktop Computers in Malaysia
MAYBANK2U.COM.MY, MUDAH.MY, AIRASIA.COM, CIMBCLICKS.COM.MY and CARI.COM.MY held their respective top 5 positions in the top 30 local websites ranking in September 2014, compared to August 2014. DIGI.COM.MY was the biggest mover, climbing 9 positions to #17. BLOGR.MY and MOBILE88.COM were the new entrants to the top 30 ranking.

Top 30 Local Websites from Desktop Computers in Malaysia

September 2014

Total Malaysia – Age 6+, Home and Work

Source: comScore Media Metrix

Rank

Entity

Unique Visitors

(000)

Rank

Entity

Unique Visitors

(000)

1

MAYBANK2U.COM.MY

2,849

16

UTUSAN.COM.MY

631

2

MUDAH.MY

2,049

17

DIGI.COM.MY

602

3

AIRASIA.COM

1,598

18

THEMALAYSIANINSIDER.COM.MY

589

4

CIMBCLICKS.COM.MY

1,444

19

TONTON.COM.MY

581

5

CARI.COM.MY

1,059

20

LELONG.COM.MY

569

6

MALAYSIAAIRLINES.COM

946

21

MAXIS.COM.MY

556

7

PBEBANK.COM

852

22

BLOGR.MY

548

8

HMETRO.COM.MY

817

23

THERAKYATPOST.COM

533

9

THESTAR.COM.MY

759

24

ASTRO.COM.MY

491

10

SINARHARIAN.COM.MY

742

25

ASTROAWANI.COM

460

11

JOBSTREET.COM

721

26

BEAUTIFULNARA.COM

446

12

LOWYAT.NET

689

27

RHB.COM.MY

443

13

MALAYSIAKINI.COM

671

28

POS.COM.MY

418

14

BHARIAN.COM.MY

671

29

MOBILE88.COM

404

15

PAULTAN.ORG

634

30

MYLAUNCHPAD.COM.MY

384

Top 30 Web Properties Visited from Desktop Computers in Malaysia
Google Sites, Facebook, Yahoo Sites, Microsoft Sites and Wikimedia Foundation Sites kept their respective top 5 positions in the top 30 web properties ranking in September 2014, compared to August 2014. LinkedIn and Tune Group saw the biggest jump, both moving up 6 spots to #16 and #18 respectively. New to the chart were Ziff Davis Tech, AOL, Inc. and Maxis Group.

Top 30 Web Properties from Desktop Computers in Malaysia

September 2014

Total Malaysia – Age 6+, Home and Work

Source: comScore Media Metrix

Rank

Entity

Unique Visitors (000)

Rank

Entity

Unique Visitors (000)

1

Google Sites

12,670

16

LinkedIn

1,629

2

Facebook

9,115

17

CIMB Group

1,621

3

Yahoo Sites

7,866

18

Tune Group

1,618

4

Microsoft Sites

6,161

19

Lazada Sites

1,563

5

Wikimedia Foundation Sites

3,551

20

Baidu.com Inc.

1,524

6

Priceline.com Incorporated

3,010

21

TWITTER.COM

1,483

7

Ask Network

2,953

22

Apple Inc.

1,447

8

Maybank Group

2,897

23

Astro Group

1,422

9

WORDPRESS.COM*

2,672

24

Amazon Sites

1,373

10

Mode Media (formerly Glam Media)

2,147

25

Alibaba.com Corporation

1,344

11

MUDAH.MY

2,049

26

The Star Media Group

1,317

12

Media Prima Group

1,805

27

Groupon

1,301

13

CBS Interactive

1,793

28

Ziff Davis Tech

1,186

14

Dropbox Sites

1,793

29

AOL, Inc.

1,117

15

BitTorrent Network

1,678

30

Maxis Group

1,067

*Entity has assigned traffic to certain pages in the domain to other entities.

Annexure
This report highlights how Internet users in Malaysia consume online content. International traffic is not counted in this report.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

For any questions or further information from an analyst, please contact Candie Chiong at worldpress@comscore.com.

About MDA
The Malaysian Digital Association (MDA) is a representative body which comprises online publishers, advertising agencies, creative agencies and digital service providers. Founded in 2009, MDA has been instrumental in shaping the Malaysian digital industry and committed to driving it forward with innovative initiatives, like the endorsement of a standardised measurement currency for the industry – the first time such an endorsement was made anywhere in the region.

For more information about MDA, please visit www.digital.org.my or contact J Matthews at the MDA Secretariat at Telephone: +603-7660-8535 or matthews@macomm.com.my.

The MDA office is located at Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11 Off Jalan Damansara, 46350 Petaling Jaya, Selangor DE, Malaysia.

Logo – http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO