MediaMath Acquires Social Advertising Platform Upcast to Enhance Social Media Offering

– Upcast Technology Offers MediaMath Clients Large-Scale Social Ad Campaign Management and Optimization on Facebook and Twitter

NEW YORK, Oct. 16, 2014 /PRNewswire/ — MediaMath today announced its acquisition of Upcast, a powerful social advertising technology platform, to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media companies.

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Headquartered in the U.K. and with presence in Singapore, Berlin, Dublin, and Warsaw, Upcast is a Facebook Preferred Marketing Developer (PMD) and Twitter Marketing Platform Partner serving clients worldwide. Through seamless integration with these social networks, Upcast enables marketers to create, manage, and optimize large-scale social advertising campaigns, and provides full visibility into campaign performance to help marketers improve ROI. The acquisition expands upon MediaMath’s current social offerings via the Facebook Exchange (FBX) and Twitter Tailored Audiences solutions.

"Our mission is to empower marketers with the tools to unify marketing efforts across all digital channels, and we felt it was critical to expand on our existing social offering with the acquisition of a leading platform in the space," said Ari Buchalter, MediaMath’s Chief Operating Officer. "We evaluated dozens of companies in search of a market leader integrated with multiple platforms, with robust and flexible technology, a proven best-in-class product, a truly global presence, and a strong team with a proven track record. Upcast was far and away the clear choice. We’re excited to integrate their technology into the TerminalOne platform."

"MediaMath has been a key Resonate partner in helping us engage audiences defined by our unique values and motivations data," said Andy Hunn, COO of Resonate. "The acquisition of Upcast and their social media capabilities will significantly advance the execution of cross-channel campaigns with a more unified view of our customers’ advertising and audiences."

The addition of Upcast’s best-in-class social ad management tool reinforces TerminalOne’s position as the central operating system for marketers seeking a single platform that effectively engages their target audiences across a fragmented media landscape.

"As social channels expand their advertising capabilities, marketers and brands will require the right technology partner that is capable of developing robust and differentiating features with great speed and agility," said Patrick Dawson, Managing Partner of Upcast. "By marrying Upcast’s agile technology with TerminalOne, marketers gain a more complete view of their digital advertising, maximizing scale and efficiency across all channels."

Grant Muckle, Managing Partner of Upcast, also commented, "MediaMath shares our vision for a dynamic, technology-driven, and SaaS-centric future for marketing, and we look forward to continuing to deliver on the promise of social media advertising as part of the MediaMath family."

Advertisers looking to learn more about how Upcast’s solution can transform their social marketing efforts, click here.

About MediaMath

MediaMath ( is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System(TM). A pioneer in the industry for introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise. TerminalOne activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. MediaMath has delivered triple-digit year-over-year growth since inception. It has a seasoned management team leading 14 global locations across five continents. Key clients include every major agency holding company, operating agency, and top brands across verticals.

Media Contacts

Matt Caldecutt

Blast PR, on behalf of MediaMath 


Victoria Usher
GingerMay PR, on behalf of MediaMath
+44 (0)7971 129104