— New relationship part of PR Newswire’s focus on growing reach within niche sectors and communities.
NEW YORK, Jan. 20, 2015 /PRNewswire/ — International Luxury Hotel Association, the hospitality industry’s biggest online influencer and PR Newswire, the industry’s largest content distribution network, have announced a partnership to distribute content across each other’s respective networks.
PR Newswire is now delivering real-time travel news content to the International Luxury Hotel Association’s website and the ILHA will share important luxury hotel industry news via PR Newswire’s content network.
Barak Hirschowitz, president of the International Luxury Hotel Association said, "We are very excited about sharing PR Newswire’s real-time content with our audience. The International Luxury Hotel Association is the hospitality industry’s biggest social network influencer and this partnership will help PR Newswire connect with the greater hospitality audience while extending the ILHA’s reach through PR Newswire’s global network. We look forward to having them as partners."
"As we look at our global network strategy and how it serves our diverse audiences, a continuing focus for PR Newswire has been building reach to specialized sectors and communities," said Joshua B. Cohen, vice president of content licensing and distribution, PR Newswire. "ILHA is a perfect fit for our robust network in the hospitality sector, and we are happy to count them as an exclusive distribution partner."
The International Luxury Hotel Association (http://www.luxuryhotelassociation.org) is the luxury hotel association’s leading professional association. Its vision is to be the preeminent association promoting, unifying and advancing the luxury hotel industry through insight, opinion and research.
ILHA is the largest influencer in the luxury hotel industry and reaches an audience of more than 200,000 hotel professionals in 90+ countries. It also produces the ILHA SmartBrief the luxury hotel industry’s daily news brief and the Fast Forward 2020 leadership conference each year.
The ILHA provides several media channels to help connect the business world with the luxury hotel industry.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Senior Manager, Strategic Communications