Pawoot Brings a Big Change to Thailand’s e-business with efrastructure

BANGKOK, April 2, 2015 /PRNewswire/ — Pawoot Pongvitayapanu, a renowned leader in the digital industry of Thailand, has recently debuted efrastructure Inc. together with his three good men. The new company efrastructure Inc. is a consolidation of six leading companies to provide services that will enable Thai enterprises to improve their capabilities in preparation for changes and challenges of the digital economy to remain competitive in global markets.

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Pawoot, the CEO of efrastructure Inc., reveals his intention to make the company a leading business that provides one-stop solution in the e-business scene. He said, "I have been working in the digital industry in Thailand for more than 15 years and have witnessed all the changes in the scene. Now I’m combining my 15 years of experience and insights with a variety of digital solutions we offer through our associates to come with the best one-stop service to improve competitiveness of Thai enterprises. We provide consultation on how to run a business effectively and introduce digital solutions to the enterprises so they can remain highly competitive both in local and global markets, and we target to expand business to Asian market soon."

efrastructure is the first and only one company in Thailand that provides complete digital infrastructure and online solutions. It is ready to help businesses throughout Asia achieve their goals. The company has more than 200 dedicated specialists and three associated companies Pay Solutions (a fully integrated payment services provider for e-Commerce business, including credit card payment, online reservation system and more), RedRank (a search marketing specialist), and Zocial Inc. (a leading social media information and measurement company provides netizens insights & consultant services). This consolidation is about to bring an unprecedented and phenomenal transformation into Thailand’s e-business industry. Including affiliated companies such as (Rakuten Thailand), Winter Egency (Online Agency), (Software marketplace) this will bring business synergy and eco-system.

"We see that we don’t have to worry about our growth this year as we noticed the signal of economic recovery, especially in the e-commerce industry. Compared to last year, Thailand’s digital economy grew by 30 35%. Approximately 46% of Thai people are netizens. In terms of digital solutions, we have unequaled expertise in helping businesses to expand both locally and globally through an effective use of technology. We invested more than 100 million baht in total to empower our companies and improve our services in order to assure our clients that they are in good hands. As we are going with Thailand Digital economy, we also worked to encourage them to prepare for upcoming changes and challenges that might arise from the digital economy so Thai businesses, especially SMEs, can remain competitive in the global scene," Pawoot added.

For more information, please contact:

Napasanant Punpuing
Tel: +668-2-070-9888

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