The Government Public Relations Department, or PRD, the major public relations organization and information center of Thailand, celebrates its 88th anniversary this year. Entering its 89th year of operation, PRD is striving to develop the potential of its services amidst changes taking place rapidly and continuously.
The agency was founded on 3 May 1933 and is now under the supervision of the Prime Minister’s Office. Its mission is to inform the public, both local and foreign, of the government’s policies, while reflecting the people’s needs and concerns. It also creates a bridge of understanding between the government and the people, as well as the international community.
As a public communications and media organization, PRD runs various media services. Radio Thailand offers AM, FM, and online platforms for local and overseas audiences. Its World Service now broadcasts in nine languages.
The National Broadcasting Services of Thailand, or NBT, provides both conventional and online television services to its viewers throughout the country via its 12 affiliated stations.
NBT World, Thailand’s national English-language television service, offers a variety of programs ranging from news, current affairs, and talk shows to documentaries. It now reaches viewers around the globe via satellite television, online platform as well as the Thai TV Global Network.
Furthermore, foreign audiences can find out more about Thailand through PRD websites (http://thailand.prd.go.th, http://thainews.prd.go.th, and http://aseanthai.net/). They can also discover information on social media channels, which include Facebook (PR Thai Government; NNT- National News Bureau of Thailand; and ASEAN Information Centre), Twitter (PR Thai Government), and YouTube (PR Thai Government).
As for international relations, the PRD Foreign Office is the core agency for conducting international communications through various media and activities.
PRD plays an active role in implementing programs under the ASEAN Committee on Culture and Information (ASEAN COCI) and the United Nations Educational, Scientific, and Cultural Organization (UNESCO). It is also a member of the Asia-Pacific Broadcasting Union (ABU), the Asia-Pacific Institute for Broadcasting Development (AIBD), the Southeast Asia-Pacific Audiovisual Archive Association (SEAPAVAA), and the International Association of Sound and Audiovisual Archives (IASA).
PRD has signed memorandums of understanding (MOUs) in the fields of broadcasting, news, and information, with several foreign media organizations.
Moreover, PRD issues press cards for media members, both domestic and foreign to help facilitate their works during important national events such as royal ceremonies.
PRD continues to try every effort to improve its services under the fast-moving digital world to better serve the needs of all stakeholders.
Source: The Government Public Relations Department