– Plan to increase brand awareness by opening the brand shop in Hanoi and Ho Chi Minh in Vietnam
– Enjoy the latest premium models and quality service at Cuckoo Brand Shop
– Opening event with offering special prices and gifts
SEOUL, South Korea, Dec. 2, 2014 /PRNewswire/ — Cuckoo Electronics Co., Ltd. (CEO Koo, Bon-hak), Korea’s No. 1 home appliances company, opened its second branded shop in Vietnam at Hanoi Trung Hoa on November 29th.
Hanoi Trung Hoa is a high-density residential city as well as a hub of business, administration, commerce, industry, culture and education so it is expected that the branded shop will have great promotional effects. A spokesperson from Cuckoo Electronics said that the company decided to open its second branded shop after its first shop, in Phu My Hung, Ho Chi Mihn, gained wide popularity throughout the region after its July opening.
As news regarding the great quality of Cuckoo products and the excellent-tasting rice that their rice cookers can produce has spread out among customers, the number of customers looking for Cuckoo products has been increasing. Because Cuckoo Electronics has carried out various marketing strategies in the second half of this year, including advertisements on TV, in magazines and via SNS, cooking classes, and discounted price promotions, opening the second brand shop is expected to create a significant synergy in enhancing its brand awareness.
An opening event will be held for customers. The steady-selling product, "Shining Black 2.0" (model name CRP- HNXF1020FB), as well as Induction Heating (IH) rice cookers and electric grills will be offered to customers at discounted prices. At the same time, several kinds of gifts will be given to customers who either visit the store or purchase products. Also, customers will have a chance to purchase the latest premium model in Korea,"Full Stainless 2.0 High pressure Curved".
A spokesperson for Cuckoo Electronics’s overseas business team said, "By opening this second branded shop in Hanoi after the Ho Chi Minh shop, Cuckoo Electronics is expanding its distribution channels and increasing brand awareness throughout major cities in Vietnam." He added, "We will continue to enhance our reputation in Vietnam through Cuckoo’s exclusive strengths, such as high quality products, technology and localization strategies."
About Cuckoo Electronics Co., Ltd.
Cuckoo Electronics, which was founded in Korea in 1978, is one of the leading health and home appliance companies in Korea, which has gained immense popularity for its products such as rice cookers, water purifiers and more. Cuckoo’s total number of rice cookers sold in Korea has surpassed 25 million units. Cuckoo Electronics is the top leading brand in the electric rice cooker sector with more than a 70% market share in Korea. With Cuckoo’s 36 years of know-how and state-of-the-art technologies, Cuckoo rice cookers boast not only excellent-tasting rice but also the best quality products.