Procell high-performance batteries rebranded to reinforce professional application; ‘Industrial by Duracell’ preserves same excellent standards of precision and reliability
SINGAPORE, Sept. 16, 2014 /PRNewswire/ — RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), the global distributor for engineers, is stocking the newly named and new-look ‘Industrial by Duracell’ high-performance battery range. Formerly marketed under the Procell name, the market-leading range of Duracell industrial alkaline batteries now builds on the company’s well-known brand name while emphasising its target use within the professional trade.
Designed specifically to meet the specialist needs of professional and industrial applications, the batteries have been manufactured to meet IEC 60086 and ISO 9000 standards and are designed to deliver high performance in high-power-drain devices. In addition, Duracell is making efficiency and capacity improvements to ensure continued competitiveness and delivery.
The ‘Industrial by Duracell’ batteries are reliable and flexible and provide power solutions for a wide range of applications, and even after seven years of storage. The batteries operate at temperatures from -20 degree Celsius up to +54 degree Celsius.
The ‘Industrial by Duracell’ batteries, available in the standard AA, AAA, C, D (1.5V) and PP3 (9V) sizes, are now in stock and available from RS Components globally.
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the global distributor for engineers. With operations in 32 countries, we offer around 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include semiconductors, interconnect, passives and electromechanical, automation and control, electrical, test and measurement, tools and consumables.
Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2014 had revenues of GBP1.27bn.
For more information, please visit the website at www.rs-online.com.
Tan Soo Chun
Public Relations Manager – Asia Pacific
Edelman Public Relations (Singapore)
Further information is available via these links:
@RSElectronics; @alliedelec; @designsparkRS
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