Start-Up Creates World’s Simplest Market Alert Tool

New App Brings Trading Back to Basics

SINGAPORE, Nov. 20, 2014 /PRNewswire/ — Local start-up Call Levels has created a mobile app that simplifies trading and investing by focusing on a single primary need — the need for investors to be alerted when their selected assets hit pre-set price levels.

The start-up’s co-founder, Daniel Chia, who was a sovereign wealth and hedge fund portfolio manager for the past eight years, created the app after realising that the complexity of existing finance and trading apps put off users who needed them most.

"It’s for part-time investors, businessmen who watch currency moves and even finance professionals themselves" says Daniel. "Call Levels keeps things simple for anyone with an interest in the markets by focusing on only doing one thing well — free, reliable, real-time price alerts."

The app allows users to select their assets to track, set price levels with a responsive slider, and then receive push notifications when the asset prices hit the desired levels. Users can also notify friends, brokers and bankers when the Call Levels hit by adding their contact details to the app.

Call Level app users will get the most updated information reliably across multiple trading markets and stocks, with a system algorithm that scans the market every minute. Leveraging on Agile development methodology, Call Levels team and 2359 Media built the app within two months, with a system that notifies users within seconds, ensuring critical information reaches users in a timely manner.

The simplicity which Call Levels offers has received warm reception in an industry where complexity is the norm, raising USD$100,000 in funding within a month of its inception. One of the company’s angel investors, former GIC Director of Foreign Exchange, Commodities and Short Term Rates, Timothy Teo, feels the app may fundamentally change the way people trade.

"Call Levels meets a very important need for investors and traders to be informed about price levels whether for entry or exit," says Mr Teo. "It will level the playing field for smaller players, who can now easily access customised news, views and relevant research whenever they set a price alert."

Call Levels currently offers users real-time alerts for 930 currency pairs, gold, silver and other metals, with equities and indices to be introduced soon. There are plans to deliver market news to users over the app, customised to what assets they are tracking and where their alert levels are.

"Investors have become more self-directed, more informed and more tech-savvy these days," says Daniel. "Even late adopters are now using technology on mobile to help them make investment decisions, but we have to make it as accessible as possible. This app helps to put critical information in everyone’s hands in real time so they can make informed decisions quickly."

The free-to-download Call Levels app is available for Apple iOS devices on the iTunes Store. For more information, you can visit their website at http://www.call-levels.com.

About Call Levels

Call Levels is a simple mobile-based market alert application that allows users to track and set alerts for foreign currencies, stocks and commodities of their choosing. It will also provide snapshots for quick market analysis based on the customised alerts tracked by users. The app can be downloaded for free on iOS devices from the Apple iTunes Store.

For more information please go to https://www.call-levels.com/

To download Call Levels from the Apple iTunes store please go to https://itunes.apple.com/sg/app/id937109871

About 2359 Media Pte Ltd

Since 2009, 2359 Media has been helping clients define, strategize and create business value. 2359 Media is the one-stop source for enterprise applications, creating mobile, web and social experiences.

2359 Media has worked with prestigious companies and launched over 100 apps in the past five years from the banking industry – DBS, UOB, to leisure – with Sentosa, or Media with MediaCorp.

For media enquiries

Daniel Yap

Right Hook Communications

t: +65 8189 9587

e: daniel@righthook.com.sg

Cynthia Siantar

Call Levels Pte Ltd

t: +65 8484 8685

e: cynthia@call-levels.com