Synergising Creative Content Through Digital Convergence

KUALA LUMPUR, Malaysia, Sept. 1, 2014 /PRNewswire/ — The evolving convergence of the entertainment networks, the Internet, and telecommunications now provides revitalizing opportunities for end-users, content providers, application developers, and technology aggregators.

Sharil Tarmizi, Chairman, MCMC


Sharil Tarmizi, Chairman, MCMC

In aiming to raise awareness for a potential propulsion in the new world of Imagination Economy, the Malaysian Communications and Multimedia Commission (MCMC) is organising KL CONVERGE, a three-day event, from 17 – 19 September,at the Kuala Lumpur Convention Centre.

The event is also poised to position Malaysia as ASEAN’s leading digital media and communications hub in fortifying creative content synergies through digital integration.

"Creative content is facing a new and exciting growth in digital distribution," says MCMC Chairman Mohamed Sharil Tarmizi. "We need to innovate using these distribution platforms to scale sales operations, fashion operational efficiencies, and progress marketing effectiveness to deliver digital assets, programming, and creative content to global audiences."

The inaugural KL CONVERGE event also serves as an arena for local and international visitors to network and explore investment and trade opportunities, to share experiences and fresh ideas, and explore areas of cooperation between local investors and global creative leaders.

"In today’s technology-driven economy, the ubiquitous Internet and mobile distribution channels are generating new opportunities to deliver content to the public with refreshed levels of customer satisfaction, measurable results, and accuracy," believes Sharil.

KL CONVERGE brings marketing, information technology and other media and entertainment industry executives, who are advancing new technologies to enhance business for film, TV, and home entertainment across a multitude of distribution platforms. Other participants include venture capitalists, telecommunications executives, music publishers, producers, and content creators.

Among the planned activities include conferences, exhibitions, master classes, workshops and seminars. Key speakers for the event are Oscar-winning film production designer and director Roger Christian, LucasFilm Executive Editor J.W. Rinzler, composer, arranger and conductor Steve Sidwell, Industrial Light and Magic’s Chief Creative Officer Jonathan Knolls, Pixar’s Visual Effects Editor David Tanaka, and Prime Focus Animation VFX’s founder and CEO Namit Malhotra.

Sharil recounts, "It was impossible to imagine a few short years ago that a Malaysian film, The Journey, could beat international blockbusters to emerge as the nation’s highest grossing movie ever with RM17.16 million. It certainly demonstrates that we have the talent, the resources, and the imagination to turn Malaysia into a multi-billion ringgit creative content industry."

The statistics speak volumes for closing the gap between the East and the West. The international box-office currently accounts for 70% of worldwide earnings. Variety magazine estimates that China could yield US$5 billion in value potential for Hollywood studios within the next three years.

"In simplistic terms, convergence comprises three phases," Sharil asserts. "Digitization is the technology, integration is the strategy, and globalisation is the business necessity. In the near future, the map of cross-sector alliances will provide access to new markets, minimise financial risks, and reduce competition."

Entrance to KL CONVERGE events is free for everyone. For the full programme of activities, please visit www.klconverge.com.

About MCMC

The Malaysian Communications and Multimedia Commission (MCMC) is a statutory body established under the Malaysian Communications and Multimedia Commission Act 1998 (MCMCA) which implements and promotes the Government’s national policy objectives for the communications and multimedia sector. MCMC regulates and promotes the development of the communications and multimedia industry which includes telecommunications, broadcasting, and online activities, postal services and digital certification. The Communication and Multimedia Act provides that MCMC undertakes a policy implementation role, while policy decision-making is vested with the Minister. The Minister may also give policy directions to the Commission. For more news and information, contact: Tel: +603 8688 8000 Fax: +603 8688 1007, email: ccd@cmc.gov.my.

Issued on behalf of MCMC by Waves PR

For editorial enquiries, please contact:

Danial Mohizan

Deborah Teoh

Mobile: 012 225 1313

Mobile: 012 931 8700

Email: danial@waves.com.my

Email: Deborah@waves.com.my

Tel: (603) 7874 9694

Fax: (603) 7877 2380

Photo – http://photos.prnasia.com/prnh/20140828/8521404862