GIA Debuts Website in Simplified Chinese

— Millions more have access to trusted information on gems and jewelry

CARLSBAD, Calif., April 9, 2015 /PRNewswire/ — GIA’s website at is now available in Simplified Chinese, giving 650 million internet users who use Chinese as their principal language access to trusted resources including information on the Institute’s education programs and offerings, laboratory services, and gemology and industry news for consumers, gem enthusiasts, researchers, retailers, students and lab clients. The website offers a curated translation of gemological content not available elsewhere.

“Presenting our website in Simplified Chinese brings authoritative information on gems and jewelry to a very important segment of the global public,” said Susan Jacques, GIA’s president and CEO. “I’m thrilled to see GIA’s wealth of information, research and services benefiting more people in more places, helping to protect the public trust.”

The site will automatically display a language based on the user’s browser preference. A user may select a different language from a drop-down menu which appears at the top of every site page. The translations include more than 1.8 million words in the Gem Encyclopedia, Analysis & Grading, Professional Education, Research & News and About GIA sections. An option for British English is also available, and work is underway to translate the website into Japanese.

Due to its very technical nature, some content including Report Check and laboratory report information, Gems & Gemology articles and the Gübelin gem database has not yet been translated.

In the spring of 2013, GIA launched a redesigned as part of its mission to share knowledge and information widely. The Institute fulfills its mission of protecting the public trust in gems and jewelry through professional education programs and beneficiation efforts; gemology research and laboratory services; by supporting 100,000 active alumni; and through GIA’s library and museum. GIA’s website supports all of these efforts and has the potential to reach millions more.

About GIA
An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight in the early 1950s and in 1953, created the International Diamond Grading System™ which, today, is recognized by virtually every professional jeweler in the world.

Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. Visit

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PR Newswire and WardrobeTrendsFashion Teams On Multi-Year Partnership

SINGAPORE, April 7, 2015 /PRNewswire/ — Global provider of news release distribution and multimedia platforms, PR Newswire, and Asia’s high fashion and luxury online portal, WardrobeTrendsFashion, announces their newly forged, strategic multi-year partnership today. The partnership allows WardrobeTrendsFashion, also known as WTF, to offer to their audience fresh and constantly updated news headlines and rich media content from a trusted news source; and innovative ways to promote and market themselves.

“We’re thrilled to partner with such a reputable communications company,” said Herbert Rafael Sim, Founder and Managing Director of WardrobeTrendsFashion, “Working together with PR Newswire, we’re able to provide the exceptional readers’ experience that every media publication seeks and that WardrobeTrendsFashion delivers.”

Helen Zhang, Senior Audience Development Manager at PR Newswire said: “We are equally excited to work with WardrobeTrendsFashion. This collaboration further enhances our reach in Asia high fashion sector, and helps our global clients in luxury goods to reach Asia shoppers who are increasingly more important especially. And we are looking forward to further collaborate with WardrobeTrendsFashion in the near future in other areas to help our clients to achieve better visibility in the region.”

About PR Newswire
PR Newswire ( is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, public relations officers and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target and measure text and multimedia content across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world’s enterprises to tell their stories to the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About WardrobeTrendsFashion
WardrobeTrendsFashion, also known as WTF, is a high fashion and luxury online portal, featuring fashion lookbooks, campaigns and runway collections; luxury news in the different industries – automobile, aerospace, nautical, dining, watches, jewelry, technology; celebrity news, interviews; as well as charity – activities, events, campaigns by NGOs and Non-profit organizations. WTF strives towards being one of the world largest repository of fashion labels’ campaigns and lookbooks from across the globe.

WTF readers are international and are mostly from the upper echelons of the business world, C-level executives, experts and personnel from the fashion industry, film industry, and more. WTF is accessible via domain urls, and

Media contacts:
Media Rep

PR Newswire
Asia Marketing team

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Vipshop Announces Resignation of Senior Vice President

GUANGZHOU, China, March 31, 2015 /PRNewswire/ — Vipshop Holdings Limited (NYSE: VIPS), China’s leading online discount retailer for brands (“Vipshop” or the “Company”), today announced that Mr. Alex Jing Jiang has tendered his resignation as senior vice president of business intelligence and customer relationship management of the Company, effective March 31, 2015, due to his desire to pursue his personal interests and further education. Mr. Jiang will continue to serve the Company as a senior corporate advisor.

Mr. Eric Ya Shen, chairman and chief executive officer of Vipshop, stated, “On behalf of the Company, we would like to thank Alex for his significant contribution to the Company’s growth and development since he joined us in February 2011, which further improved our customer retention and new customer acquisition strategies. We wish him the utmost success in his future endeavors, and look forward to his continuing contribution as a senior corporate advisor.”

About Vipshop Holdings Limited

Vipshop Holdings Limited is China’s leading online discount retailer for brands. Vipshop offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. Since it was founded in August 2008, the Company has rapidly built a sizeable and growing base of customers and brand partners. For more information, please visit .

Investor Relations Contact

Vipshop Holdings Limited
Millicent Tu
Tel: +86 (20) 2233-0732

ICR, Inc.
Chenjiazi Zhong
Tel: +1 (646) 405-4866

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Read More Gains the First Batch of Official Online Business Licenses in China

YIWU, China, March 30, 2015 /PRNewswire/ —, the official website of Yiwu Commodity Market, the largest commodity wholesale market in the world, has announced that ten sellers on have gained the first batch of official online business licenses which will add significant integrity to the E-commerce credit system in China. This is a milestone in the history of Chinese E-commerce.

According to CCTV, Chinese leaders proposed the “Internet +” idea at two sessions press conference in 2015 and indicated that the integration of online and offline had created greater vitality, and that both online and offline shops should remain faithful to ensure quality and safeguard consumer rights. The nature of the “Internet +” idea is to upgrade traditional industries through internet technology therefore online business licenses are the best practice for the “Internet +” idea in the field of E-commerce.

In China, the business license is a merchant legal certificate that is supervised by the state administrative department. However, with the development of E-commerce, it’s harder to supervise and approve online merchants in the traditional model of the business license. In addition, the enterprise certification of third platforms like Alibaba usually can’t be recognized by the state administrative department. In January this year, the conflict between Alibaba and the State Administration for Industry and Commerce was a concentrated reflection of this problem and consequently the government, enterprises and people are more concerned about the problem of online integrity.

The online business license is specific to online business spaces as opposed to the electronization of traditional business licenses and also promotes E-commerce integrity management from enterprise certification up to national regulation. Thus, sellers on can be better supervised by national laws and regulations and undoubtedly will provide a more reliable procurement platform for buyers all over the world.

Mr. Wang Jianjun, CEO of, said, “The unique model of ‘E-commerce + Offline shops + Integrity Protection’ shows that is the steadfast practitioner of the “Internet +” idea. The online business license lays a good foundation for various internet financial services afterwards. This also will further develop the ‘Global Partnership Plan’ of to accelerate the building of a spider-web market platform covering all of China and the world with the effective integration of online and offline based on powerful industrial support.”

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au Unlimited Future Laboratory Announces FUMM Concept Model

TOKYO, March 30, 2015 /PRNewswire/ —

– Walking Shoes of Future with Built-in Sensors Linked to Your Smartphone Developed in Collaboration with New Balance Japan –

KDDI Corporation has announced the FUMM concept – the walking shoes of the future with built-in sensors linked to your smartphone, through its “au Unlimited Future Laboratory” website which has been developed to create the future of communication.

au Unlimited Future Laboratory has been recruiting customers as researchers and regularly holding “hackathons” and “online discussions” in which participants develop ideas and build prototypes under the theme of “inventing the next smartphone”.

Moreover, the laboratory has also been inviting experts from various fields to participate in activities as special researchers, and has been co-creating “next smartphone” concept models.

FUMM is a futuristic pair of walking shoes developed in collaboration with the sports brand New Balance Japan, Inc. (President: Tomoo Tomita, head office: Chuo-ku, Tokyo) under the theme of “Making the ordinary walks an adventure.” It makes sounds for each footstep in accordance with bodily movements and the walking location to turn children’s walks into “adventures.” The sensors in the shoes detect the height and the color of the ground, as well as the movements such as walking and running, and it can be linked with a smartphone to create a variety of games.

FUMM can provide fun outing. Parents and children using FUMM can create their own games which can provide parent-child communication and enhance child’s creativity. Parents can also know the whereabouts of their children through the footsteps and the Bluetooth radio waves, to let the children enjoy their walks safely.


Please refer to PDF for more information.


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Kenneth Cole Launches Kenneth Cole Connectâ„¢ Fashion Smart Watch

NEW YORK, March 27, 2015 /PRNewswire/ — Kenneth Cole and Geneva Watch Group announce the launch of the new Kenneth Cole Connect™ Smart Watch Collection as wearable technology takes over the accessory market. The simple and stylish smart watches hit stores in April.

Experience the interactive Multimedia News Release here:

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“As a designer, I always try to give customers what they want but in a way that they don’t necessarily expect it,” states designer Kenneth Cole. “Wearable technology is one of the fastest growing fashion categories today and I am excited to be on the forefront of embracing this platform.”

Kenneth Cole Connect™’s assortment of men’s and women’s smart watches was introduced in March at Baselworld, the international watch and jewelry trade show. Highlights included a photo booth where visitors showed off their favorite Kenneth Cole Connect™ watch and shared photos in real time over social media. The activation gained 13,127 impressions in three days.

Kenneth Cole is leading the watch pack as one of the first fashion brands to enter the smart watch market, starting at $135. Featuring Bluetooth smart technology, Kenneth Cole Connect™ comes in 12 styles containing app-enabled functionality that lets users stay discreetly connected via alerts for incoming calls, texts and calendar events.

Buyers can control music on their smartphone remotely as well as take selfies longer than their arm. With the “selfie” trend growing rapidly, Kenneth Cole Connect™ allows wearers to control their smartphone’s camera and take pictures straight from their wrists.

Other features include a stopwatch, low battery phone alert, 3 ATM water resistance and “Don’t Leave Me Alerts” that inform wearers when they are losing Bluetooth connection, so they will never lose their phone again. Further differentiating itself from other smart watches, Kenneth Cole Connect™ operates on a normal watch battery, so no charger is necessary.

About Kenneth Cole Productions, Inc.

Kenneth Cole Productions, Inc. designs, sources, and markets handbags, apparel, and accessories under the names Kenneth Cole Collection, Kenneth Cole New York, Kenneth Cole Reaction, and Unlisted, as well as footwear under Gentle Souls. The Company has also granted third-party licenses for the production of men’s, women’s, and children’s apparel among fragrances, watches, jewelry, eyewear, and other accessory categories. The Company’s products are distributed through department stores, specialty stores, company-owned retail stores, and its e-commerce website. Further information can be found at

About Geneva Watch Group

Founded in 1974, Geneva Watch Group is a global leader in the design, manufacturing, and distribution of digital and analog watches and clocks. The company creates timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Sperry Top-Sider, Tommy Bahama, Ted Baker London, and Zoo York as well as producing its own proprietary brands including Freestyle, Game Time and Breil. Additionally, Geneva Watch Group designs and manufactures watches and clocks under private label for most of the world’s largest retailers. For more information, please visit

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