Ultra HD, Smart Home and Android TV Star in Strategy Analytics’ 15 Digital Home Predictions for 2015

– Tablet market to return to double digit growth, UHD TV price points from top tier brands to hit $600, G-fast and DOCSIS 3.1 to drive ultrafast broadband

BOSTON, Dec. 24, 2014 /PRNewswire/ — As another event-filled year draws to a close, Strategy Analytics Digital Home analysts look forward to 2015 and the issues that they expect to be the big talking points during the year. A new report from the research company’s Digital Consumer Practice provides a summary of fifteen predictions and trends that are set to impact the Digital Home in 2015 with topics ranging from Pay TV, OTT and Ultra HD to Tablets, Smart Home and Gaming.

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15 for ’15: Top Predictions for the Digital Home in 2015

  1. Google will shake up the Smart TV space with Android TV
  2. Ultra HD TV adoption will speed up but a two tier market will start to emerge
  3. Windows 10 will help bring PC sales back to positive growth
  4. Netflix will see a 30 percent decline in subscription growth in the US in 2015
  5. Microsoft will launch a cloud gaming service
  6. YouTube Music Key will disrupt the current balance of power among music streaming services
  7. Tablet growth will return to double digit in 2015
  8. Tablet connections will become a growth driver for wireless service providers
  9. Global ASP for tablets will fall $15 to $240 in 2015
  10. More OTT from Traditional Pay TV Operators
  11. More Multiplay offerings from operators
  12. Faster broadband thanks to new technologies and more fiber deployments
  13. Consumer spending on Smart Home set to reach $60 billion in 2015
  14. Bluetooth Mesh will emerge as a major contender in the Smart Home
  15. More Smart Home related acquisitions in 2015


David Watkins, Service Director, Connected Home Devices commented: "2015 is set to be another fascinating year in the ever-evolving Digital Home. Ultra HD TVs will be cheaper and start to become the dominant display resolution at certain screen sizes, while the battle for control of the living room will intensify as Google debuts its Android TV platform on TVs. Consumers will have more content to choose from than ever before as new online music and video services are delivered over faster broadband networks and more homes will become smart as interest in home automation and monitoring accelerates."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

European Contact: David Watkins, dwatkins@strategyanalytics.com, +33 5 33 05 00 53

US Contact: Eric Smith, esmith@strategyanalytics.com, +1 617 614 0752