Videology Augments Leadership Team, Readies for Next Stage of Growth

– Promotes Scott Macleod to President

– Appoints Kenneth Tarpey as Chief Financial Officer

NEW YORK, Nov. 17, 2014 /PRNewswire/ — Videology— one of the world’s leading video advertising technology platforms—today announced that it has elevated current CFO Scott Macleod to the position of President, and hired Kenneth Tarpey, former CFO of comScore, Inc. to fill the role left vacant by Macleod’s promotion.  Macleod will report into Videology’s Chairman and CEO, Scott Ferber.

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The move to strengthen and expand the executive team comes as Videology’s growth in terms of its technology offering, geographic footprint and client base continues to escalate. As President, Macleod will lead the executive team to further the company’s efforts toward providing industry-leading technology to connect the converging worlds of television and digital video advertising, while ensuring operational efficiencies, financial growth and a superior service to its technology clients.

Prior to joining Videology in 2013, Macleod provided strategic and investment advisory services to corporations, including assisting companies in pursuing strategic and financing alternatives. During his career, Macleod was a managing director and founding member of Merrill Lynch’s Global Communications Group and founded Merrill Lynch’s Asia Pacific Telecoms practice.  He later joined Rothschild as a managing director and head of the North American Telecom Group.  Macleod has also held executive leadership positions at Nexlink Communications (later renamed XO Communications) and SkyTerra Communications. He holds a BA in Economics from Rutgers University, and an MBA from MIT’s Sloan School of Management.

"Scott’s contributions to our company in the role of CFO went far beyond the financial realm, and proved that he is a seasoned operator and skilled strategist who knows the technology space extremely well.  His skills are well-suited for the new role as President and the evolving needs of our organization," said Ferber. "In addition, with Scott and the executive team overseeing the day-to-day running of the company, I will be better able to focus on the strategic vision for Videology and on conveying our value proposition to the marketplace."

Tarpey, most recently CFO of the leading digital measurement company comScore, Inc., will assume the role of CFO.  Tarpey brings more than 30 years of financial leadership experience and expertise directing strategic operational and financial programs for public and private technology companies.  During his five-year tenure at comScore, he led the company’s financial operations and strategy during a time of rapid growth through both organic expansion and acquisitions. Tarpey also forged and fostered strong working relationships with the investment community which helped comScore’s market capitalization grow more than two and a half times under his leadership.

Prior to joining comScore, Tarpey was CFO of ObjectVideo, Inc., a venture-backed provider of video surveillance software.  Prior to ObjectVideo, he was CFO of several technology companies including Ai Metrix, Proxicom, NatSystems, and SQA.  Tarpey led both SQA and Proxicom to successful initial public offerings, and orchestrated the eventual sale of Proxicom to Dimension Data. Earlier in his career, Tarpey served as a senior manager at PricewaterhouseCoopers.  He holds a BA from The College of the Holy Cross and MBA from Babson College.

"We are thrilled to bring someone onboard to lead our financial operations with Ken’s proven track record of success with high-growth companies in the technology sector," added Macleod. "In particular, his experience and stewardship of successful, publicly traded companies, especially in the digital media space, will be invaluable as Videology anticipates our future opportunities including a potential initial public offering."

About Videology
Videology ( is one of the world’s leading video advertising technology platforms.  By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.  Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.  For more information, contact Michele Skettino at or +1-212-231-7853.