Youku Tudou Awarded MVNO License

BEIJING, November 21, 2014 /PRNewswire/ — The Chinese Ministry of Industry and Information Technology on November 20 issued a fourth batch of licenses as part of its large-scale trial of opening the Chinese mobile sector up to MVNOs (mobile virtual network operators), and Youku Tudou, China’s leading internet television company, has been a recipient and the only company whose main business is Internet entertainment services and content out of all the recipients.

As required by the qualification process of the MVNO license, Youku Tudou has earlier reached an agreement with China Unicom to resell the latter’s mobile services, and Youku Tudou has been developing mobile internet based product and services operations. Being a licensed reseller of mobile services, Youku Tudou will be able to add more customer behavioral data to its existing big data of users’ content consumption behavior, and expand its reach beyond its current mix of customers as an online video service provider, driving the convergence of online and offline services.

"Content and communications business have significant synergies that will benefit mobile users. Mobile communications services will become more attractive to users when coupled with content services. With the ever expanding 4G availability, we shall be able to leverage our strength in Internet video, multi-screen leadership, big data, and smart home entertainment to create a more compelling user experience," said Victor Koo, Chairman and Chief Executive Officer of Youku Tudou, "We expect these packaged services will over time promote the growth of our subscriber base and boost our Average Revenue Per User (ARPU)."

On a separate account, the latest weekly data released by iResearch show that Tudou App, a mobile video application developed by Youku Tudou, was the 10th most popular app in terms of user time spent on the mobile platform. This new ranking came shortly after Youku Tudou’s other App – Youku App – became the second most popular mobile app behind WeChat in terms of user time spent on the mobile platform. As a result, Youku Tudou has two apps ranked among the top 10 Chinese apps in terms of user time spent.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China’s leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China. Youku Tudou’s American depositary shares, each representing 18 of Youku Tudou’s Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."