Bangkok: Breastfeeding is a crucial aspect of infant care that requires collective support from families. A correct understanding of breastfeeding can significantly enhance its effectiveness, as the World Health Organization (WHO) strongly advocates exclusive breastfeeding for the first six months of an infant's life. According to Thai News Agency, the United Nations Children's Fund (UNICEF) has identified 14 common misconceptions that need addressing to promote breastfeeding awareness. One misconception is that breastfeeding is an easy task. In reality, both mothers and infants require time and practice to perfect the latching technique, which is essential for effective breastfeeding. Another myth is that breastfeeding leads to sore nipples, while the actual issue often lies in improper latching or holding techniques. Mothers are advised not to wash their nipples before breastfeeding, as this natural area provides beneficial bacteria and scent recognition for infants. Contrary to the belief that newborns should be separated from their mothers post-birth, immediate skin-to-skin contact is vital for initiating breastfeeding. Additionally, breastfeeding mothers are encouraged to maintain a balanced diet rather than restricting to bland foods, as exercise does not alter milk taste. Concerns about missing the initial breastfeeding window are unfounded. Mothers can start breastfeeding whenever feasible, with frequent contact aiding the process. The use of formula alongside breastfeeding is not discouraged, and most mothers can produce sufficient milk with proper feeding techniques. Mothers can typically continue breastfeeding while sick, as antibodies are transferred to the infant through milk. While some medications are not safe, many can be used with appropriate consultation. The idea that breastfed babies are more attached to their mothers is also misleading, as attachment varies among infants. Weaning need not be challenging after one year, and many mothers successfully continue breastfeeding after returning to work by pumping milk. These clarifications aim to dispel myths and improve breastfeeding practices for mothers and infants alike.