HANGZHOU, China, November 7, 2014 /PRNewswire/ – On November 4th, 2014, eight leading Chinese handbag and luggage brands – Artmi, EMINI HOUSE, WENGER, ELLE, DISSONA, DELSEY, CROWN and A-ZA, was showcased on one of the large electronic screen overlooking Times Square in New York. The eight brands will take part in the November 11th Singles Day promotion hosted by Alibaba Group.
Of the eight brands, A-ZA, ELLE, DELSEY, CROWN and UTC have recorded particularly stunning sales. ELLE (also as an offline brand) has been ranked first in terms of sales on Tmall under the ladies handbag category; CROWN has the largest bag and luggage production facility in Asia coupled with exemplary branding and marketing strategies; DELSEY, a trolley case leader in Europe, has a network across five continents that, collectively, completes a unit sale worldwide on average once every ten seconds; A-ZA, a pioneer in the original fast-fashion concept, is widely popular among young consumers and has been the best-selling ladies handbag brand for three consecutive years; and UTC has set up 1,000 authorized locations to serve over 100 million travelers.
Artmi, EMINI HOUSE and DISSONA all specialize in cultural innovation; EMINI HOUSE is primarily engaged in entry-level luxury handbags for women; Artmi incorporates its unique artistic concept into handbag and luggage designs; and DISSONA, the most successful leatherware brand in China, employs Hermes master craftsmen Mr. Maurice who, as DISSONA’s brand master, endows the firm with the essence of the craftsmanship that he has inherited.
The 11.11 Shopping Festival, or “Singles Day”, began in 2009 with 27 brands and this year more than 27,000 brands and merchants from Tmall.com will participate. During last year’s event, $5.8 billion worth of goods were sold via Taobao Marketplace and Tmall.com.