Bangkok: The digital landscape is witnessing a new trend where distinguishing reality from AI-generated content is becoming increasingly challenging. This phenomenon, termed "AI-Saturated Feed," describes a scenario where social media feeds are inundated with content created by artificial intelligence rather than humans.

According to Thai News Agency, the concept of AI-Saturated Feed combines elements of Artificial Intelligence with the notion of a saturated feed, highlighting a digital space overwhelmed by AI-generated media. It involves video clips featuring AI avatars, news stories crafted by AI, and interactions with AI bots posing as real users.

The implications of AI-Saturated Feeds are concerning, as they blur the line between reality and the virtual world, potentially leading individuals to trust misinformation. The elderly are particularly susceptible to being misled by AI-generated images, like realistic depictions of warfare, which could be mistaken for authentic news.

Scammers are exploiting this technology, creating AI-driven images of authorities to deceive individuals into financial scams. Recognizing such deceptions is crucial, and experts from the "Sure Before Sharing" program offer guidance on identifying AI content. Techniques include examining images for unrealistic perfection, checking for platform labels indicating AI creation, and using verification tools to confirm the authenticity of visual media.

In a world where AI-generated content is proliferating, maintaining awareness and verifying information is vital to avoid falling prey to misinformation. The "Sure Before Sharing" initiative, in collaboration with Professor Tham Chueasathaphanasiri from Mahidol University, emphasizes the importance of vigilance and verification in navigating this AI-driven era.