Arming Thai SMEs to sell through the TikTok platform, results exceeding expectations

Bangkok, Commerce and TikTok signed an MOU with the Deputy Minister of Commerce as a witness. To arm SMEs to stimulate purchasing power among Thai people. along with live shows selling top community products By famous influencers and inviting shoppers to CF products throughout the month of June 2024 through the Thai SME campaign, worth using and worth shopping through the TikTok Shop platform, including more than 100 quality stores from all over the country. Hoping to stimulate more sales Mr. Naphinthorn Srisanpang, Deputy Minister of Commerce Speaking after opening the event and witnessing the signing ceremony of the Memorandum of Understanding (MOU) on the promotion of electronic commerce (e-Commerce) between the Department of Business Development and TikTok Shop, the Ministry of Commerce places importance on cooperation with partner agencies. from every sector To promote Thai entrepreneurs, especially small ones and SMEs, to keep up with modern trade that is changing rapidly. Accelerate the adaptation to take advantage of digital technology and innovations in e-Commerce to create trade opportunities. Raise income levels for households thoroughly and sustainably. In accordance with the policy of the government and the Ministry of Commerce to increase income, reduce expenses, and expand opportunities, and the Department of Business Development has been assigned to accelerate the creation of online trade alliances to drive collaboration with the private sector. This MOU received approval. Collaborating with the global online platform provider TikTok, which has up to 44.38 million users in 2024 and represents 70 percent of all internet users. These two agencies will help promote Thai entrepreneurs to have the opportunity to expand sales channels that are not limited to storefronts to be able to move onto online channels and reach customers around the world. Especially Thai community products that are quality products but still lack public relations and market creation. Therefore, this MOU will help SMEs have kno wledge in selling things through the e-Commerce system and managing the back-end system professionally. with increased sales in the future Using the TikTokShop platform's marketing tools and promotions helps make your business more attractive. They also have sustainable online channels to sell their own products. However, we sincerely hope that this MOU and the Thai SME campaign, Good to Use, Good to Shop will be an important turning point that creates opportunities for community entrepreneurs as well as SME businesses to increase online trading channels and be able to do digital marketing. To increase trade value, create jobs, generate income, and raise the living standards of communities and business sectors in a concrete and sustainable manner in the future. In addition, we also received cooperation from TIkTokShop in participating in large activities. Thai SME Synergy Expo 2024 is taking place between 19-23 June 2024 at Queen Sirikit National Convention Center, Hall 5-6, LG Floor, where TikTok Shop will join a booth at the event along with Bring creators to join in the live broadcast for entrepreneurs who come to the booth. Along with organizing a live broadcast zone for interested entrepreneurs as well. Mrs. Oramon Sapthaweetham Director-General of the Department of Business Development said that the department and Tiktok Shop have increased training to provide knowledge about e-Commerce, business contests. and continuous support of online marketing tools, and this MOU will be a closer cooperation in creating activities for true business operators. For today, there is also the launch of the Thai SME campaign. Good to use and good to shop. Which has created a page that includes more than 100 famous DBD star shops through the TikTok Shop channel, making it easier for customers to choose to buy community and SME products because they are all gathered in one place. In addition, the highlight of the activity is the live broadcast. Selling community and SME products from entrepreneurs in 10 shops that have selec ted over 40 best-selling products from the shops to sell, such as flossy pork roasted in a charcoal grill. Fashionable products from Mor Hom cloth, jasmine rice snacks And also give special promotions to customers who choose to buy products today. For the special feature of the live broadcast, there will be Khun Mai Lohren and Eua the brave butler, famous influencers with a combined total of over 2.4 million followers, who are TikTokers who are currently gaining popularity. Both of them will come. Help live sell products to make it interesting and help attract sales to entrepreneurs participating in the activity. This campaign starts from today until June 30, 2024. Discount coupons from TikTok Shop worth a total of more than 800,000 baht are also given to stores participating in the activity. and support other benefits To increase the visibility of the shops of community entrepreneurs and SMEs on TikTok Shop to become more well known. Mrs. Chanida Klaiphan, Head of Public Policy - ??Thailand, TikTok, said t hat TikTok Committed to supporting the Smart Economy according to the digital economy policy, based on the concept of TikTok for Smart Economy, Smart People, and Smart Environment. We have been working with DBD since 2022 to UpSkill new digital skills for SMEs and have received good feedback, making SMEs Earn more income and use the TikTok Shop platform creatively and to its full potential. The signing of the MoU today will be an important milestone in jointly pushing Thai SMEs to grow on the TikTok Shop platform and compete in the ever-changing e-commerce market. time" 'We are pleased to cooperate with the Department of Business Development and the Ministry of Commerce to help equip and speed up entry into the e-commerce world for entrepreneurs through creating business channels on the TikTok Shop platform. Under this cooperation, we The goal is to increase skills for a total of 7,000 SMEs throughout the cooperation period with the Department of Business Development in 2024. Currently, there are many SMEs p roducts for sale on the TikTok Shop from the initial joint project. And in addition to providing digital skills, TikTok Shop also provides advertising credit worth $100,000 (or approximately 3.6 million baht) to DBD and continuously supports SMEs in various areas, such as organizing Live Streaming training by inviting 10 Thai SMEs. Items include B-Garlic black garlic, Petsmile By Dr.patty55, Pee Nae Oriental Coffee, Pick Me Please, Sawadee Farm, Fah Godzilla, teyasogood, Hugvillages, mohhophrae, Roy's Delivery come live for sale. Collaborating with 2 TikTok Creators, namely Ms. Lauren (jirawatvongdilokv) and Ms. Uea (aueaim888), learn skills and get real experience in Live to be great through the TikTokShop_TH channel and from 12-30 June 2024, TikTok Shop has also organized Special campaign TikTok Shop I DBD SME Thai, good to use and worth shopping, offering a 30% discount, maximum discount of 1,000 baht, giving consumers the opportunity to support Thai SMEs products and receive additional value. 'Mrs. Chanid a said. Source: Thai News Agency