Bangkok: Audition PC, the legendary online dance game from PlayPark, is celebrating its 20th anniversary with a bang, reinforcing its status as more than just an online game but a long-standing community among Thai players. Most recently, they've partnered with the talented rapper MILLI (Danupa Kanatheerakul) as their newest brand ambassador, collaborating to create a fun-filled phenomenon with their special single, 'Miss Chacheap,' a new song that perfectly blends MILLI's style with the unique characteristics of Audition PC. This collaboration is all part of the major campaign, '20 Years of Non-Stop Dancing.'
According to Thai News Agency, the uniqueness of 'Miss Chacheap' lies in its blend of diverse musical styles-POP, Hip-Hop, and R and B-mixed with the fun, upbeat rhythms of Audition PC. It's further enhanced by the quirky and charming character of MILLI. The song tells a story of online love in a Y2K-era atmosphere, seen through the chaotic perspective of a female scammer who intends to trick men into transferring money, but unexpectedly falls in love with her victim. This results in a hilarious and captivating love story.
Regarding this collaboration, MILLI expressed her feelings about being part of Audition PC's 20th anniversary celebration, saying, "Thank you so much, Audition PC. I'm so happy that you allowed me to be a part of the 20th anniversary of our subculture. Because everyone has played Audition PC before. If you haven't, then you should!"
The decision to bring MILLI in as a presenter and have her express her identity through the song "Miss Chacheap" is not just a celebration of the game's anniversary, but also reflects Audition PC's continued connection with the culture of the younger generation. It leverages the game's memories that have been with players for over two decades, adapting them to contemporary music and lifestyles. In addition to the special single, Audition PC is also going all out with an anniversary campaign, "Giveaway Extravaganza!" under the concept of "20 Years / 20 Items / 20 Million," offering special prizes and activities to delight dance enthusiasts. It gives both new and veteran players who miss the dance floor atmosphere the chance to participate and win exclusive items for free.
From a dance game that has grown with players across generations, Audition PC celebrates its 20th anniversary, continuing to create new experiences while maintaining the fun and community that are at the heart of the game. For those who miss the music, the dance moves, and the dance floor atmosphere, get ready to gather your friends, tag your significant other, and show off your skills again! And get ready to listen to MILLI's new single, available now! Stay tuned for news, events, and details about the Audition PC 20th Anniversary campaign on the website.