Bangkok: ‘Bangkok’ remains the number 1 destination throughout Songkran. Thailand can travel anywhere, no low season, new trend is strong, ‘Tourists travel to nature-culture’ after Chumphon-Nakhon Phanom-Loei continue to be hot, Bangkok is still the champion with total income soaring to over 26 billion baht.
According to Thai News Agency, Ms. Sasikarn Wattanachan, Deputy Government Spokesperson, revealed that Traveloka, a leading travel platform in Southeast Asia, highlighted Bangkok as the top destination during the Songkran Festival. The capital city remains the center of grand celebrations, notably at Songkran water splashing spots on Khao San Road, Silom, and Siam Square, along with cultural and music activities across various areas. Additionally, new tourist destinations in other cities are gaining popularity, as the government promotes year-round tourism across every village, sub-district, and district.
Provinces such as Chumphon, Nakhon Phanom, Sakon Nakhon, Loei, and Nan have seen a significant rise in searches for accommodation and tourist activities, increasing by 40-95% from last year. This trend reflects the behavior of Thai tourists seeking simple Songkran experiences, close to nature, culture, and unique local traditions.
The Tourism Authority of Thailand (TAT) forecasts that this year’s Songkran will generate over 26,564 million baht in revenue, with 7,324 million baht from international tourists and 19,240 million baht from Thai tourists, marking a 7% and 9% increase, respectively, compared to last year. Over 4,418,500 domestic tourists contributed to the tourism recovery. Traveloka data indicates the top 5 most popular destinations for Thai tourists are Bangkok, Chiang Mai, Chon Buri, Phuket, and Hat Yai, showcasing a preference for destinations that combine tradition and relaxation.
These trends highlight the unique characteristics of Songkran festivals across Thailand, attracting both Thai and international tourists who are eager to use the long holiday period for travel and sightseeing. The Traveloka platform supports this trend with a special Songkran campaign, offering discounts up to 90% on flights, accommodation, and activities, both domestically and internationally. Additionally, the ‘Worry-Free’ feature ensures convenient and safe booking with free cancellation, flexible changes, and comprehensive after-booking services, allowing tourists to enjoy the grand Songkran celebrations nationwide.