Bangkok: Bella has officially launched the 'Love Yourself, Drink for Your Health #3' campaign, headlined by diva Jennifer Kim and the dynamic COCOLOVE Z Friends, with a mission to promote a healthy lifestyle through the consumption of coconut water.
According to Thai News Agency, the event transitioned into an engaging talk show segment with representatives from various generations. Participants included Professor Emeritus Dr. Atchara Chanchai representing the Baby Boom generation, Jennifer Kim for Gen X, Bella Ranee for Gen Y, and Pun from COCOLOVE Z Friends representing Gen Z. These speakers emphasized the health benefits of incorporating 100% pure COCOLOVE coconut water into daily routines, tailored for different age groups. Jennifer Kim also graced the audience with a performance of "The Moon as a Symbol of Love," adding a musical highlight to the event. The occasion wrapped up with a group photo featuring executives from Unicorn Consumer Group Co., Ltd., alongside Big C Supercenter Public Company Limited's Director of Consumer Goods Purchasing, Ms. Rachanee Treeranurak, Bella Ranee, and Jennifer Kim.
The campaign event also featured a "Lucky Fan" activity, where attendees had the chance to take photographs with Bella Ranee, the brand ambassador for COCOLOVE. The event was buzzing with excitement as many fans participated, showcasing their enthusiasm. Bella, who has been with COCOLOVE since its inception and is now in her fourth year as an ambassador, expressed her deep connection with the brand. She highlighted the positive feedback from consumers, noting the delicious and fragrant qualities of the coconut water that enhance any beverage. Bella stressed the campaign's message that loving oneself means choosing to drink for one's health, advocating for 100% pure COCOLOVE coconut water as a beneficial choice for all ages. She personally enjoys it daily post-exercise for its mineral-rich content that aids in quick recovery.
Mr. Achawin Rojanchaichanin, Managing Director, emphasized that this year's campaign aims to expand its reach to a broader consumer base, focusing not only on product promotion but also on encouraging healthier lifestyles globally. He noted the campaign's objective to connect with health-conscious individuals across all age groups by highlighting the advantages of COCOLOVE coconut water. "Working with Bella is ideal," he remarked, "as she embodies health-conscious living and is an outstanding representative for the brand."
Ms. Benjarat Phokha, another Managing Director, expressed gratitude towards Bella Ranee, praising her beauty, talent, and commitment to a healthy lifestyle, which effectively communicates the benefits of their product. This year's focus is on targeting Gen Z, with COCOLOVE Z Friends-Pun, Min, and Dear-leading the charge. These young ambassadors bring positive energy, fun, and vibrancy, encouraging their peers to adopt healthier habits by drinking 100% pure coconut water, resonating with their generation and beyond.