Blogging Your Business: Multiple Markets, One Central Strategy

NEW YORK, Nov. 13, 2014 /PRNewswire/ — Hosting a blog for your business is a great way to provide your customers with educational resources, build brand awareness, and take part in industry conversation. However, if you are selling across several different niche markets, determining an effective blog strategy that encompasses all of those can be quite the challenge. When deciding your client-centered approach you have several options such as:

  • One Blog, Multiple Topics. Considered a generic strategy, this one might be the easiest for small businesses to follow because there isn’t much of a time commitment. Create a site, add a blog and post different topics throughout the course of a week.
  • One Company, Multiple Websites. Each niche market would require its own website and blog. A disadvantage of this model is the time commitment that is recommended for maintaining the content on the blogs.  This approach is doable if you have a team helping you with the strategy, but can prove difficult if you’re a solopreneur.
  • One Website, Multiple Blogs.  The challenge is to produce enough content to fulfill your blog strategy across each of the different blogs. This approach may be the most sensible for small business owners, but you will want to ensure that the other pages of your website support all of the niche markets comfortably.

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For further discussion on how choosing the right blog strategy can help you see measurable results from your efforts, view the latest article by Steve Lazuka, founder of Interact Media, on PR Newswire’s Small Business Toolkit:

PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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