Bangkok: Aom, Tor, Tah, Wu, and Offroad led a team of celebrities at the prestigious 'CENTRAL BEAUTY AWARDS 2026,' marking its fifth consecutive year with endorsements from beauty enthusiasts nationwide.
According to Thai News Agency, Central Department Store reinforced its status as the premier beauty destination by partnering with Central The 1 Credit Card to host this grand annual awards ceremony. The event celebrated 33 top beauty brands across five main categories, based on votes collected from real users throughout July via online channels. The ceremony took place at Beauty Galerie, G Floor, Central Chidlom, and aimed to promote and inspire new innovations within the beauty industry.
The event was a star-studded affair, featuring celebrities, actors, and beauty influencers who shared personal beauty tips. Notable attendees included Mew-Natcha Techamongkhlaphiwat, Aom-Kornnapas Setharatnapong, Tor-Thanapob Leeratanakajorn, Tah-U-Pitiya Saechua, Offroad-Kantapon Jindaathaveephol, and Gavin Caskey. Additionally, the ceremony included a mini-concert by young singer Non-Thanon Chamroen and a party hosted by DJ TIITO, with presentations by Opal-Panisara Arayaskul, Mome-Napassorn Buranasiri, and M-Pirassut Pluempichaikul.
Ms. Thapida Norapallop, Managing Director of Omnichannel Merchandising at Central Retail Department Store, highlighted the success of the award as a testament to the top beauty products selected by real users, emphasizing the significant growth in votes and consumer engagement. Mr. Cheewin Prachayanuphorn, Managing Director of General Card Services Co., Ltd., expressed pride in the ongoing collaboration with Central Department Store and the introduction of exclusive awards and privileges for beauty enthusiasts.
The event also featured Japanese-French contemporary artist Kotao Tomozawa, who presented artwork reflecting modern beauty perspectives through the BEAUTY BONUS campaign. Central Department Store aims to elevate beauty experiences with interactive activities and collaborations with national beauty specialists, enhancing the shopping journey for consumers.
The CENTRAL BEAUTY AWARDS 2026 recognized numerous products and brands, including special prizes such as 'THE BEST ECO LOVER 2026' for L'OCCITANE ALMOND SHOWER OIL REFILL and 'THE BEST FRAGRANCE OF THE YEAR 2026 PRESENTED BY CENTRAL THE 1 CREDIT CARD' awarded to MISS DIOR BLOOMING BOUQUET EDT. The event also honored top products in makeup, haircare, skincare, and fragrances categories.
Continuing its dedication to beauty innovation, Central Department Store partnered with Meta to host the 'House of Instagram' event, bridging the gap between online and physical shopping experiences. With a focus on leveraging Instagram Reels and creator content, Central aims to enhance consumer engagement and foster growth in the beauty sector.
Prae Damrongmongkolkul, Country Director for Facebook Thailand from Meta, noted the importance of Instagram Reels in the discovery and purchase journey of beauty products. The collaboration between Instagram and Central Department Store is designed to provide consumers with a comprehensive experience, from inspiration to purchase, while maximizing business results through strategic advertising and content targeting.